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Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company’s new senior vice president of brand marketing & creative.
Expedia Group appointed Natalie Wills, who has experience in large media partnerships and Super Bowl campaigns, as senior vice president of brand marketing & creative.
Wills, who was slated to begin her Expedia gig Thursday, most previously served as vice president of brand marketing at rival Booking.com from July 2022 until very recently. At Booking, she led partnerships with Amazon Prime, Netflix, and major sporting events.
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