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Don’t sleep on this.
M&M’s has launched a sweepstakes that will allow one lucky winner to have a sleepover with four friends at the brand’s 25,000 square-foot flagship store in Times Square in late April.
This will be the first time since M&M’s World opened in 2006 that an overnight experience has been offered, according to CNBC.
The event is inspired by the trend of recreating the fun of a sleepover at any age, according to a press release, and will feature set-ups for glamping and nostalgic activities such as playing video games and board games and making friendship bracelets.
M&M’s estimates that the sleepover comes out to a value of $10,000.
In addition to getting to enjoy a supply of treats and candy already available, the group will get the opportunity to try an exclusive flavor mix available only during the sleepover. They’ll also be treated to an after-hours shopping spree in the store.
And the winner and their friends won’t be alone — they’ll get to hang out with a “Spokescandy” during their stay.
The sleepover sweepstakes is to celebrate the launch of the brand’s first-ever rewards program, M&M’S Fun Club.
“Our M&M’S fans are some of the most fun, loyal, and creative people, so we created the M&M’S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun,” Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, said in a statement.
“We’re delighted to kick-off the M&M’S Fun Club with a one-of-a-kind experience like the M&M’S store sleepover, to give fans a taste of the unique experiences, products, and exciting prizes the brand has in-store.”
The winner and their friends will be flown out to New York City and put up in a hotel near the Times Square store for three nights — and one of their nights will be spent glamping on the second floor of the M&M’s store.
To enter the sweet sweepstakes, fans just have to sign up for the rewards program at mms.com/fun-club from February 26, 2025, to March 19, 2025. Additionally, points earned from free challenges on M&M’s Fun Club can be used toward more entries.
Only those 21 and up can enter the sweepstakes, though their children are allowed to be their sleepover guests.
