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Pinch offers in-home medical-grade concierge aesthetics services such as tox, chemical peels and microneedling. (Pinch Photo)
Pinch, a Chicago-based, tech-enabled service that facilitates in-home medical spa treatments, has expanded to the Seattle area, the company announced Thursday.
The 2-year-old venture-backed startup, which raised $3.5 million in seed funding last year, offers concierge aesthetics services such as tox (commonly referred to by the brand name Botox), chemical peels and microneedling. Board-certified nurse practitioners treat clients to the noninvasive cosmetic procedures in their own homes.
Co-founder and CEO Elan Mosbacher told GeekWire that Pinch was attracted to Seattle as its first expansion market because of the city’s strong tech presence and medical community, and what he called an underserved client population.
Pinch CEO Elan Mosbacher. (Pinch Photo)
“We’re growing fast, earning incredible feedback, and seeing early momentum in the Seattle metro area,” Mosbacher said.
Nurse practitioners are contractors with Pinch, which provides insurance, training, tech, equipment, and marketing with no upfront or ongoing costs. About 30 such professionals have been hired so far, and the service will be available to all of Washington state as it grows.
“Pinch is really all about empowering healthcare entrepreneurs and giving them the ability to launch their own career and build their own thing,” Mosbacher said.
Customers are typically people who are squeezing an appointment in while busy at home, those who want to host a beauty-style event, or others who are seeking a level of discretion for such treatments.
Pinch’s technology enables clients to book appointments in their homes, host a “Pinch Party” with friends, or join pop-ups with local wellness brands. A typical in-home visit takes about 30 minutes and will vary in pricing depending on treatment.
The medical spa market is projected to exceed $21 billion in 2025, according to the American Med Spa Association.
Pinch competes with brick-and-mortar med spas, but Mosbacher was unaware of any service in Seattle offering the same style of in-home care.
Pinch was co-founded by Chief Medical Officer Jacob Avraham. Mosbacher previously helped grow SpotHero, a digital parking marketplace that allows drivers to reserve spaces. That service is available at T-Mobile park and Lumen Field in Seattle.
