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Two very unexpected flavors are coming together for a mashup that’s surprising many breakfast fans.
General Mills is partnering with Totino’s to create a new limited-time, pizza-flavored Cinnamon Toast Crunch cereal.
The “bold” new breakfast item will combine the savory flavor from Totino’s Pizza Rolls with the “Cinnadust” and cereal shape of Cinnamon Toast Crunch for a “match made in mashup heaven,” according to the company.
The crazy combo will even be served in a package resembling a pizza delivery box so fans can get the “ultimate experience.”
And those who are interested in trying the new flavor but don’t want to spend a dime on it shouldn’t worry — the limited-edition Cinnamon Toast Crunch Pizza flavor will be available for free on Cinnamon Toast Crunch’s website.
Only 1,000 boxes will be available, and it’s first-come, first-serve while supplies last starting Tuesday, Jan. 28, at 7 p.m. EST.
Popular food blogger Snackolator posted about the collab on Instagram and seemed intrigued by the combination of flavors.
“I will be trying for one, knowing that I will be fighting a losing battle against bots … but I need this just to know how it tastes,” Snackolator wrote in the caption.
A multitude of other users, however, weren’t as impressed.
“Our free will is going to be the doom of our species,” someone quipped.
“I see the ‘Yes, this is real’ text but I’m still like, ‘Is this a joke?’” one asked.
“Thankfully, they’re not charging for this lunacy,” another wrote.
“Absolutely not,” someone said. “This is not it.”
“I didn’t think anything could be less appealing to me than the Progresso Soup Drops, but this is a HARD NO,” a user commented, referencing the recent announcement of that brand’s soup-flavored hard candy.
“I’ll pass on this one. There’s a line between creative and banned from the kitchen and someone crossed it,” one said.
“Do you think God stays in heaven because he too is afraid of what he has created?” someone joked.
“Wouldn’t even try this for science, hard pass,” another said.
“How do these flavors work together? That’s gonna be one hell of a mystery,” one questioned.
