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One in seven Americans has been eating pizza the exact same way without changing their order for over five years.
That’s according to a new survey that polled 5,000 people across every state on their pizza ordering and found that the last time the average person strayed from their usual order was two years (2.1) ago.
The study also found that 57% of respondents are open to trying new pizza combinations but don’t know where to start.
For some, spice may be the solution, as half (49%) agree that spice makes pizza taste better.
New Mexico and Hawaii (both 58%) are the states that add the most spice to their pizza, followed by California (55%) and Texas (53%), according to the survey conducted by Talker Research on behalf of Tabasco Brand.
Michigan and South Carolina were jointly the least likely states to spice up their pizza with just 31% of people from either state saying they do this.
Not only was Michigan unlikely to spice up its pizza, but they were also the state with the most respondents who said they’d never tried a new pizza at all (11%).
This shows that when it comes to being a pizza repeater, some states are more loyal to their order than others.
People in Indiana and Vermont both 95%) are the most likely to stick with the same pizza toppings they’ve had in the past.
“It’s interesting to see that Americans are stuck in their same-old pizza habits but are craving something new and exciting,” said Kate Neuhaus, Director of Global Marketing Communications at McIlhenny Company. “This National Hot Sauce Day, we encourage pizza fans to light up their slices with a sauce that brings heat and flavor.”
The survey also pinpointed which states liked spicy food the most asking respondents to rate their spice love out of 10. New Mexico (6.1) and California (5.7), ranked highest in terms of preference for spicy food — Alaska interestingly came in third (5.6).
The survey also uncovered interesting ways people from different states prefer to eat their favorite pizzas.
Forty percent of Georgia residents surveyed said they like to eat the crust first.
More than half (53%) of Illinois respondents said they prefer to use a fork and knife rather than using their hands.
Sixty-six percent of Minnesotans were adamant about not folding their pizza slices.
And when it comes to how often we indulge in a slice around the country, results vary with Iowa eating the most pizza per month (five times), Alaska (4.7 times), and North Dakota (4.9 times).
However, the state that gathers families together for “pizza night” the most in a typical month is Louisiana (3.5 times), followed by Connecticut (3.4) and Iowa (3.3). Interestingly, New York — famous for its pizza — only reported having an average of 2.8 pizza nights in a month.
Respondents from Louisiana average eating the most pizza in one sitting (3.3 slices).
Friday night was unanimously voted the most popular night to order pizza in every state.
“It’s no surprise to us that Americans love pizza and eat it multiple times a month,” added Neuhaus. “Whether you’re a fan of Hawaiian or Meat Lover’s, New York style or Chicago deep dish, a dash of hot sauce is the best way to make your pizza more exciting.”
THE MOST POPULAR TYPES OF PIZZA IN EVERY STATE
Alabama – Supreme
Alaska – Pepperoni
Arizona – Meat lover’s
Arkansas – Supreme
California – Pepperoni
Colorado – Pepperoni
Connecticut – Pepperoni
Delaware – Pepperoni
Florida – Pepperoni
Georgia – Supreme
Hawaii – Supreme
Idaho – Meat lover’s
Illinois – Meat lover’s
Indiana – Supreme
Iowa – Supreme and Meat lover’s
Kansas – Supreme
Kentucky – Meat lover’s
Louisiana – Meat lover’s
Maine – Meat lover’s
Maryland – Pepperoni
Massachusetts – Veggie
Michigan – Meat lover’s
Minnesota – Pepperoni
Mississippi – Meat lover’s
Missouri – Meat lover’s
Montana – Supreme
Nebraska – Meat lover’s
Nevada – Meat lover’s
New Hampshire – Pepperoni
New Jersey – Pepperoni
New Mexico – Pepperoni
New York – Pepperoni
North Carolina – Meat lover’s
North Dakota – Supreme and Pepperoni
Ohio – Pepperoni
Oklahoma – Supreme
Oregon – Meat lover’s
Pennsylvania – Pepperoni
Rhode Island – Pepperoni
South Carolina – Pepperoni
South Dakota – Supreme and Pepperoni
Tennessee – Pepperoni
Texas – Pepperoni
Utah – Meat lover’s
Vermont – Pepperoni
Virginia – Pepperoni
Washington – Meat lover’s
West Virginia – Meat lover’s
Wisconsin – Meat lover’s
Wyoming – Meat lover’s
Survey methodology:
Talker Research surveyed 5,000 Americans (state-by-state); the survey was commissioned by Tabasco and administered and conducted online by Talker Research between Dec. 23 to Dec. 31, 2024.
