In 2024, the Skift team reflected on their most memorable travel experiences, which were characterized by personal encounters that highlighted the human side of the travel industry. These small moments, such as getting a shave at a century-old London barbershop, experiencing omotenashi hospitality in Japan, and navigating the vibrant chaos of Jaipur, left a lasting impact on the team members.
One of the standout experiences shared was a visit to Japan, where a traveler’s luggage was handled with extreme care and attention by airport staff, showcasing the concept of omotenashi, or the commitment to providing an exceptional guest experience. Despite the hectic nature of the trip, this act of hospitality stood out as a memorable and unique encounter that emphasized the importance of human connection in the travel industry.
The team also recounted their time in India, specifically during the Skift India Summit in Delhi. While the country is known for its bustling energy, one of the most meaningful moments was a simple day of working alongside colleagues. This experience highlighted the value of personal connections in a digital age and emphasized the significance of working together in travel and business settings.
Other memorable experiences included a stay at a small farmhouse inn in Portugal, where the hosts provided a personal and intimate experience that stood out in an increasingly automated travel industry. Similarly, a visit to Lake Como in Italy provided a break from crowded tourist destinations and offered a serene and picturesque setting that allowed the traveler to disconnect and enjoy the natural beauty of the region.
In addition to personal encounters, the team also discussed travel trends, such as the rise of “coolcations” – trips to cold-weather destinations – and the increasing popularity of fall travel for Halloween-themed getaways. These trends reflected a shift in consumer preferences towards unique and offbeat travel experiences, showcasing the diverse interests of modern travelers.
Overall, the collection of travel experiences shared by the Skift team in 2024 highlighted the importance of personal connections, meaningful encounters, and a shift towards authentic and offbeat travel experiences. In a year dominated by industry trends and global shifts, it was these human-sized moments that resonated most with the team and shaped their perspective on the travel industry moving forward.
