Apple is offering free streaming of its original series and films on Apple TV Plus on Jan. 4 and Jan. 5, with no required subscription. This move is likely part of an effort to attract more subscribers to its streaming platform in a market crowded with competitors like Netflix, Prime, Hulu, Peacock, and Max. Apple has never offered a full weekend of open access to Apple TV Plus before but occasionally provides free streaming of select content. The company is also promoting a seven-day free trial for new subscribers, as well as extended trials with purchases of select hardware products. Subscriptions start at $10 a month.
The promotion may start on Friday, Jan. 3, rather than the originally stated dates of Jan. 4 and Jan. 5. Apple’s social media posts have encouraged followers to “save the date” and “stay tuned” for the free streaming event. This promotion could be a teaser for upcoming new shows, as Apple recently revealed its 2024 lineup in early February. With the streaming market experiencing a shakeout and consolidation of options, Apple is likely looking to differentiate itself and attract more viewers through this free weekend promotion. By offering a taste of its original content for free, Apple may entice more viewers to subscribe to Apple TV Plus.
Apple TV Plus is competing in a crowded streaming market, so offering free access to its original series and films is a strategic move to increase its subscriber base. With competitors like Netflix, Prime, Hulu, Peacock, and Max vying for viewers’ attention, Apple needs to stand out and attract loyal subscribers. This promotion allows viewers to experience the quality of Apple’s original content firsthand without committing to a subscription. By providing free access to its programming, Apple is demonstrating confidence in the appeal of its content and hoping to convert viewers into regular subscribers.
The company announced the free streaming promotion on its social media accounts, encouraging followers to take advantage of the opportunity to explore Apple TV Plus. While Apple occasionally offers free streams of select content or trials for new subscribers, a full weekend of open access is a unique opportunity for viewers. By showcasing popular series like Ted Lasso, Shrinking, Severance, and The Morning Show, Apple is highlighting the diverse range of original content available on the platform. This promotion is likely to generate buzz and excitement among fans of Apple’s original series, as well as attract new viewers who are curious about the streaming service.
In addition to the free streaming promotion, Apple is also promoting a seven-day free trial for new subscribers and extended trials with the purchase of select hardware products. With subscriptions starting at $10 a month, Apple TV Plus offers an affordable entry point for viewers interested in exploring its original content. By providing a variety of options for accessing Apple TV Plus, including free trials and extended trials, Apple is making it easier for viewers to experience the platform and decide if they want to subscribe. This multi-faceted approach to promoting Apple TV Plus demonstrates the company’s commitment to attracting and retaining subscribers in a competitive streaming market.
