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Aaron Bird.
Seattle-based startup Inflection confirmed that it raised $7.6 million in new funding from existing investors to supercharge its software that helps B2B companies automate marketing tasks.
GeekWire previously reported on the investment in June.
Founded in 2021, Inflection aims to improve how companies personalize marketing communications by taking advantage of their existing customer and sales datasets.
The idea is to boost product adoption from new and existing customers.
Inflection declined to provide revenue metrics. The company is “expecting to be cash flow positive without needing additional funding, giving us the opportunity to control our own future,” CEO Aaron Bird wrote in a blog post.
“It’s been a ton of work over the past 4 years, but it’s amazing to now have amazing enterprise customers bringing on a modern marketing automation solution to match their modern GTM approach,” Bird wrote on LinkedIn. “I’m excited to have more fuel in the tank to continue this massive bet.”
Bird, a longtime Seattle tech leader, founded the company in 2021 with former colleagues Dave Rigotti and Vic Davis — the trio previously worked at Bizible, which Bird also founded. Bizible was acquired in 2018 by Marketo, which then became part of Adobe.
Inflection previously raised a $6 million seed round in 2022 led by MHS Capital, with participation from Version One, Cercano Management, Ascend, and angel investors.
The company has 32 employees. Total funding to date is $14 million.
