Global superstar Sabrina Carpenter is featured in SKIMS’ latest campaign, showcasing the brand’s best-selling styles of lace intimates, micro-thongs, and bodysuits. Shot by British photographer Jack Bridgland, the campaign exudes a sense of ’90s nostalgia, with Carpenter posing in a homely setting surrounded by fan posters and CD stacks. Carpenter expresses her excitement for the collaboration in a press release, praising the flattering and comfortable nature of the pieces from SKIMS’ Stretch Lace and Fits Everybody collections.
In response to Carpenter’s involvement, Kim Kardashian praises the musician’s talent and fashion sense, noting that her upcoming Coachella debut aligns perfectly with the energy Carpenter brings to the SKIMS campaign. Kardashian highlights Carpenter’s playful style and ‘it’ factor that resonates with the next generation, adding a fresh dynamic to the collections. Carpenter herself shares her appreciation for being chosen as the face of the campaign, stating that she has always been a fan of SKIMS and loves the femininity of the creative direction.
The new SKIMS campaign featuring Sabrina Carpenter is now live, with the collection available for purchase on the brand’s website from April 3 at 9 am PST. Fans can explore the full range of lingerie and underwear styles showcased in the campaign, designed to offer both delicacy and second-skin comfort. Carpenter’s presence in the campaign adds a vibrant and youthful energy, reflecting her talent and fashion-forward sensibilities.
The campaign’s visual aesthetic, capturing Carpenter in a cozy and nostalgic setting, further enhances the appeal of SKIMS’ latest offerings. The use of ’90s-inspired elements such as fan posters and CD stacks creates a sense of familiarity and warmth, complementing the delicate and feminine nature of the lingerie styles. Carpenter’s presence as the face of the campaign reinforces the brand’s commitment to inclusivity and empowerment, showcasing diverse talent and celebrating individuality.
As fans eagerly anticipate Carpenter’s Coachella debut and the release of the new SKIMS collection, the collaboration between the global superstar and the renowned brand continues to generate excitement. Carpenter’s versatile style and undeniable charisma align seamlessly with SKIMS’ vision, creating a dynamic and engaging campaign that resonates with audiences. With the launch of the new collection, fans can embrace the opportunity to explore and shop the latest offerings from SKIMS, inspired by Carpenter’s infectious energy and fashionable flair.
