The final four women’s teams in this year’s March Madness tournament are generating a surge in demand for tickets, with prices on the resale market sometimes exceeding those for the men’s games. LSU women’s basketball coach Kim Mulkey has denounced a recent LA Times article, defending the women’s program at LSU. College hoops fans looking to attend the women’s Final Four matchups on April 5 may encounter steep ticket prices, with the cheapest seats starting at $674 on SeatGeek and $746 on Ticketmaster. This increase in demand is attributed to the standout performances of players like Angel Reese from LSU and Caitlin Clark from Iowa, who are facing off once again in the Elite Eight. Chris Leyden, SeatGeek’s growth marketing director, believes that the growing popularity of women’s college basketball is fueled by the star power of athletes like Clark and Reese.
The talent and star power of players like Caitlin Clark and Angel Reese are driving a “seismic shift” in the world of sports, according to Chris Leyden. These athletes are not only showcasing their skills on the court but also inspiring a new era of fandom and engagement. Viewer interest in college basketball has been on the rise in recent years, particularly among college-educated men who watch on online streaming platforms. A survey from S&P Global Market Intelligence Kagan found that 22% of internet-using Americans watch NCAA basketball, with 7% tuning in to women’s college basketball. This figure has increased to 9% this month, indicating a growing interest in women’s sports.
As the demand for women’s basketball tickets continues to rise, the prices for seats at the Final Four matchups have surpassed those for the men’s games. LSU women’s basketball coach Kim Mulkey has criticized a recent LA Times article, defending the women’s program at LSU. College hoops fans looking to attend the women’s tournament games may face sticker shock, with prices starting at $674 on SeatGeek and $746 on Ticketmaster. The heightened interest in women’s college basketball is attributed to standout players like Angel Reese and Caitlin Clark, who are captivating audiences with their talent and star power.
The increased popularity of women’s college basketball is driving a “seismic shift” in the sports world, according to Chris Leyden of SeatGeek. Players like Caitlin Clark and Angel Reese are not only showcasing their skills on the court but also inspiring a new era of fandom and engagement. Viewer interest in college basketball has been on the rise, particularly among college-educated men who watch games on online streaming platforms. A survey from S&P Global Market Intelligence Kagan found that 22% of internet-using Americans watch NCAA basketball, with 7% tuning in to women’s college basketball. This figure has increased to 9% this month, indicating a growing interest in women’s sports.
