OpenAI made a significant update to ChatGPT on Thursday, allowing users to ask the AI to search the web for real-time information. This update has particular implications for the travel industry, as ChatGPT can now provide information on flights, hotels, activities, attractions, and restaurants. OpenAI plans to continue strengthening its search engine with a focus on travel, similar to the Bing search engine by Microsoft. While this update represents a big step forward for ChatGPT, users still need to finalize their travel plans through traditional methods.
When tested, ChatGPT provided options for nonstop flights from NYC to London for one person, along with links to the airlines’ websites. However, the prices listed by the AI were inaccurate, showcasing a limitation in the system. Similarly, when asked to find a hotel in London under $200 per night with specific amenities, ChatGPT provided options that were either over budget or sold out for the requested dates. This highlights the need for further improvement in accuracy and functionality within the AI system.
For activities and attractions in London, ChatGPT suggested off-the-beaten-path options with reference links and photos. While most suggestions were accurate, one recommendation was for an art show that no longer exists. The AI system has potential for providing useful information on non-mainstream venues and events, although some inaccuracies still exist. Similarly, when asked to find trendy fusion restaurants in London, ChatGPT provided suggestions with links to their websites, opening hours, price ranges, and reviews. However, the prices and reviews did not match with Google sources, and opening hours were not always accurate.
Overall, the update to ChatGPT represents a significant advancement by combining generative AI technology with real-time information. The hope is that the travel suggestions provided by ChatGPT will be accurate and bookable through the platform in the future. However, limitations with the AI system, as well as challenges in standardizing and sharing data in the travel industry, prevent this dream from becoming a reality at the moment. While ChatGPT is now a better place to start making travel plans, finalizing those plans still requires the traditional approach until further improvements are made.
