Smoothie King has introduced a special menu for people who use GLP-1 drugs like Ozempic, offering five new smoothies with 20 grams of protein or more and no added sugar. These nutrient-dense options aim to support satiety and muscle mass, helping customers maintain their energy levels and achieve their health goals. The menu was developed with the input of registered dietitian Molly Kimball from Ochsner Health, who focused on creating a thoughtful balance of ingredients.
Ozempic and other GLP-1 drugs that mimic the body’s natural GLP-1 hormone, helping users feel fuller for longer, are gaining popularity. Research shows that about 12% of American adults have taken Ozempic or a similar drug for diabetes or weight loss. While Ozempic was approved by the FDA in 2017 for diabetes treatment, Wegovy was approved in 2021 for adult weight loss. These drugs have sparked interest for potential applications in treating substance abuse, heart disease, and skin conditions.
Some retailers have raised concerns that users of GLP-1 drugs spend less time and money in grocery stores and restaurants due to their reduced appetites. In response to the rising use of these medications, Smoothie King decided to offer nutritional resources that match the needs of its customer base. CEO Wan Kim acknowledges the importance of providing options for those on GLP-1 medications, ensuring that Smoothie King remains a relevant choice for these individuals.
Smoothie King’s new GLP-1 smoothie menu includes options like Gladiator, Slim N Trim Mango Greens, Keto Champ, The Activator Recovery Almond Berry, and Power Meal Slim. Each smoothie contains a protein base and a variety of nutrient-rich ingredients such as almonds, almond butter, wild blueberries, strawberries, kale, ginger, and spinach. With choices that cater to different taste preferences and dietary needs, customers on GLP-1 medications can find suitable options to complement their health goals.
The introduction of Smoothie King’s GLP-1 smoothie menu marks a significant step in the quick-service industry, being the first chain to cater specifically to users of these medications. By offering protein-rich, sugar-free options, the company aims to provide a convenient and healthy choice for individuals looking to manage their energy levels and overall well-being while taking GLP-1 drugs. The availability of these smoothies online, through the mobile app, and at nearly 1,200 US locations showcases the commitment of Smoothie King to meet the evolving needs of its diverse customer base.
As the popularity of Ozempic and other GLP-1 drugs continues to rise, the introduction of tailored menu options by Smoothie King reflects a proactive response to changing consumer habits and health trends. By focusing on nutrient-dense ingredients and providing choices that align with the needs of individuals on GLP-1 medications, Smoothie King positions itself as a supportive partner in the wellness journey of its customers. The ongoing research into the potential benefits of GLP-1 drugs for various health conditions underscores the importance of adapting offerings to meet the evolving needs of individuals seeking to improve their health and well-being.
