Luggage maker Samsonite recently conducted a durability test on their Proxis Global Carry-on Spinner suitcase by launching it to 130,000 feet in the air. The video footage of the test showed the suitcase descending back to earth after enduring temperatures as low as -85F. Despite the harsh conditions, the suitcase was able to land wheels first thanks to a self-deploying parachute system, demonstrating its toughness and resilience.
The Proxis Global Carry-on Spinner is praised for being Samsonite’s lightest and toughest suitcase yet, weighing only 4.6 pounds with an outer shell made of Roxkin material. This material is recyclable, multilayered, and highly responsive, providing a strong and lightweight design. Ulliyada Bopanna, Vice President of Design and Innovation at Samsonite, explained that the strength of the suitcase comes from its weight-to-strength ratio, making it extremely resilient.
The partnership with marketing agency Sent Into Space allowed Samsonite to test the limits of their suitcase by sending it into the stratosphere. Sent Into Space specializes in launching various products sky-high to see if they can survive the adventure. Dr. Chris Rose, Sent Into Space’s Head of Projects and Business Development, shared that Samsonite’s instructions for the test were simple yet bold, asking them to “slam” the suitcase “into a mountain.” The successful test proved the durability and reliability of the Proxis Global Carry-on Spinner under extreme conditions.
The video of the suitcase test showed the product landing wheels first after descending from the stratosphere at controlled speeds. The footage captured the suitcase’s crash landing in spectacular fashion, demonstrating its ability to withstand harsh environments and rough landings. The Proxis Global Carry-on Spinner, which currently retails for $425, passed the test with flying colors, showcasing Samsonite’s commitment to quality and innovation.
The innovative and adventurous approach taken by Samsonite and Sent Into Space in conducting this durability test reflects the brand’s dedication to pushing boundaries and testing limits. By sending their suitcase sky-high, Samsonite was able to showcase the strength and toughness of their product in a dramatic and visually captivating way. The successful outcome of the test and the impressive video footage generated buzz and excitement around the Proxis Global Carry-on Spinner, highlighting its durability and reliability in extreme conditions.
Overall, the partnership between Samsonite and Sent Into Space resulted in a groundbreaking durability test for the Proxis Global Carry-on Spinner. By launching the suitcase to 130,000 feet and capturing the entire experience on video, Samsonite was able to demonstrate the strength, resilience, and durability of their innovative product. The successful test showcased the brand’s commitment to quality and innovation, solidifying their reputation as a leader in the luggage industry.
