Brianna LaPaglia, also known as Chickenfry, unintentionally sparked a new fashion trend after wearing a Fringed Crochet Kimono from Saachi in a YouTube video where she discussed her breakup with Zach Bryan. The kimono, which retails for $400, sold out in every color as a result of her video, helping the small business grow. The robe features bold striped sleeves and matching lapels connected with a floral design, and a floor-length silhouette with a fringe hem. LaPaglia was wearing comfy clothes in the video, including a white T-shirt, and went makeup-free while sitting on her bathroom floor.
Despite the kimono being currently sold out, fans can pre-order it for when it is back in stock on Saachi’s website. In the video, LaPaglia opened up about her emotional state following her breakup, admitting to crying for five days straight and feeling heartbroken by the situation. She expressed confusion and hurt over giving someone her unconditional love and then being discarded so quickly. LaPaglia and Bryan had dated for one year, and she was caught off guard by his decision to announce their breakup on Instagram on the same day she recorded her video.
In his Instagram post, Bryan shared about the difficulties he had faced over the past year and explained his decision to part ways with LaPaglia for both of their well-being. He acknowledged her love and support for him, stating that he respects and loves her with all of his heart. LaPaglia reflected on the quick and public nature of their breakup, expressing that she was not prepared to discuss it so soon after the event. Despite her pain, she chose to address the breakup candidly in her video, sharing her raw emotions with her followers and inadvertently causing a fashion frenzy with the kimono she wore.
The unexpected popularity of the Fringed Crochet Kimono from Saachi led to the item being sold out in every color, prompting the small business to expand its production to meet the demand. LaPaglia’s raw and emotional video resonated with her followers, who appreciated her vulnerability and honesty during a difficult time in her life. The kimono, with its unique design and statement fringe hem, became a symbol of LaPaglia’s strength and resilience as she navigated the pain of her breakup. Despite the heartache she experienced, LaPaglia’s unintentional influence on the fashion world served as a silver lining in an otherwise challenging situation.
