Addison Rae, a popular TikTok sensation, has been garnering attention for her fashion choices in the weeks leading up to the release of her lost EP, AR. She has been seen in eye-catching outfits, channeling the noughties pop diva aesthetic with bold accessories and statement pieces. With her stylish ensembles, Rae has been able to capture the essence of a bygone era in pop culture, adding a touch of nostalgia to her current image.
Over a year later, Rae’s fashion sense has propelled her towards stardom, with her hit single “Diet Pepsi” and a memorable appearance at the 2024 MTV VMAs red carpet. Clad in an eccentric bra and panties set adorned with tulle and feathers, styled by Dara Allen, Rae exuded pure pop-star behavior with a look that was reminiscent of Swan Lake meets Las Vegas showgirl. Her sartorial choices have played a significant role in solidifying her status as a rising star in the music industry.
Although initially dismissed as being “for kids” due to her Disney Channel smile and upbeat dance videos, Rae has transformed her image over the years with the help of her stylists. Collaborating with Law Roach and Ryan Hastings, Rae has strategically leveraged her wardrobe choices to appeal to a broader demographic, bridging the gap between her young fanbase and older generations. Her shift towards a more mature and fashion-forward image has garnered her increased attention as a tastemaker in the industry.
Rae’s style evolution became more pronounced around 2021, coinciding with her foray into music. Sporting quippy tank tops, colorful short-shorts, and daring formalwear, Rae effectively used her wardrobe as a tool for self-expression and empowerment. Notable appearances at events like the MTV Movie Awards, where she wore a bold Christopher Esber ensemble styled by Roach, showcased her growing confidence as a fashion influencer. Her fearless approach to fashion paid off, leading to high-profile opportunities such as being one of the first TikTokers to attend the Met Gala.
Embracing archival fashion and designer pieces, Rae has continued to push boundaries with her sartorial choices. From a vintage Jean Louis Scherrer couture gown at the LACMA Art and Film Gala to an unexpected hooded Gareth Pugh dress at the CFDA Awards, Rae has consistently impressed with her bold and unconventional fashion statements. By aligning herself with top stylists and designers, Rae has successfully established herself as a fashion icon and influencer in the entertainment industry, garnering admiration for her daring and trendsetting looks.
