The Canadian Finals Rodeo (CFR) has returned to Edmonton, but this time in a new location in the heart of the city’s downtown area. Businesses in the surrounding area have reported seeing a boost in business as a result of the rodeo bringing in visitors. Cowboys and cowgirls participating in the event have been enjoying the convenience of being able to stay in downtown hotels and use e-scooters to get around. While some are used to the rodeo being held in Red Deer, they are excited about the new location and the opportunities it presents for the event.
The 50th year of the CFR will take place in Edmonton in 2024 after being held in Red Deer for a number of years. Local businesses like the Sherlock Holmes Pub are eagerly anticipating the return of rodeo visitors to the city. General manager Laurel Allison expresses excitement about being able to host rodeo events and dress up in a country theme to celebrate the occasion. The pub has already seen familiar faces returning and is looking forward to the boost in business that the CFR is expected to bring to the area.
The Edmonton Downtown Business Association (DBA) is also embracing the change to Rogers Place as the new venue for the CFR. The DBA sees the rodeo as an opportunity to showcase downtown businesses and establishments to visitors from out of town. With an estimated 40,000 attendees expected, the DBA hopes that the CFR will serve as a free advertisement for the city, attracting people to explore downtown Edmonton and potentially return in the future. The CFR is expected to draw in a diverse demographic, providing a chance for visitors to experience all that downtown Edmonton has to offer.
Organizers have announced a deal to host the CFR at Rogers Place for three consecutive years starting in 2024. The event has a long history in Edmonton, dating back to 1974 when it was held at the Edmonton Gardens and Northlands Coliseum. With the closure of the Coliseum and the move to Red Deer, the return to Edmonton is seen as a significant milestone. Athletes from all over will come together to compete in various rodeo events over the course of the four-day event. The CFR is not only a celebration of rodeo sports but also an opportunity to showcase the city of Edmonton to a wider audience.
Participants like tie-down roper Jason Smith are excited about the new location for the CFR and the opportunity to be in the heart of the city. Smith, who grew up near Red Deer and competed in the past, acknowledges that there may be some growing pains with the transition to a new venue but believes that organizers are doing an excellent job. The move to downtown Edmonton has provided a fresh perspective on the event for both participants and local businesses, creating a vibrant atmosphere for all involved. With the support of the community and a commitment to showcasing the best of Edmonton, the CFR is set to be a memorable event for all.
