The West African country of Sierra Leone is experiencing a resurgence in tourism after being Ebola-free and more than two decades since the end of a devastating civil war. Referred to as Sweet Salone by locals, the country is now ready to welcome travelers with new infrastructure, eased visa restrictions, and authentic cultural experiences. One of the surprising champions of Sierra Leone’s tourism push is actor Idris Elba, who is working on a sustainable smart city project on Sherbro Island to promote ecotourism and bring wind-powered electricity to the country for the first time.
For those interested in history, visiting Bunce Island, the largest British slave castle on the Rice Coast of West Africa, is a must. Considered by some experts as the most important historic site in Africa for the United States, Bunce Island is where Gen. Colin Powell famously felt a deep connection to his African roots. The crumbling ruins on the island provide a sobering reminder of Sierra Leone’s tragic past but also showcase the resilience of the nation.
Despite its tragic past, Sierra Leone is described as safe, youthful, optimistic, and friendly. The country has a vibrant fashion scene led by designers like Maryann Kaikai of Madam Wokie, whose colorful dresses have been worn by celebrities. Additionally, West Africa’s champion female surfer Kadiatu “KK” Kamara operates the Bureh Beach Surf Club, offering an idyllic surfing experience on the country’s golden shores. Conservation efforts are also underway to save endangered western chimpanzees at the Tacugama Sanctuary.
One of the newest attractions in Sierra Leone is Cole Street, the country’s first fine-dining restaurant founded by Chef Miatta Marke, a human rights lawyer. The restaurant serves fresh dishes that highlight the nation’s unique flavors and culinary traditions. Tourism in Sierra Leone is on the rise, with the country offering adventure, cultural experiences, and warm hospitality to visitors from around the world. With its new infrastructure and focus on sustainability, Sierra Leone is positioning itself as an exciting destination in Africa that has much to offer to travelers looking for an authentic and memorable experience.
