In a recent TikTok, importers who flew to the US to purchase a large quantity of Crumbl cookies have detailed the significant expenses incurred during their controversial cookie resale scheme. They revealed spending over $13,000 on importing and reselling the popular cookies, which caused some backlash among fans who were shocked by the price tag and critical of the product quality. The cookies were originally sold at a pop-up store in Sydney for $17.50, leading to mixed reactions from customers.
The importers have clarified that they never claimed to be an official Crumbl store and made it clear through their bio and comments that they were importing the cookies directly from the US with the goal of bringing authentic Crumbl cookies to Australia. They emphasized that their intentions were not profit-driven, as they had spent significant amounts on flights, luggage, cookies, packaging, duties, taxes, customs broking, and staffing. The importers stated that their actions were within legal boundaries and they had not violated any laws despite the controversy surrounding their business venture.
Crumbl, the US-based company that had not endorsed the Sydney pop-up store, distanced themselves from the event, while some customers labeled the whole situation as a “cookie scam”. Despite the backlash, the importers defended their actions, emphasizing that they had purchased genuine Crumbl cookies during their trip to the US. They stressed that cookies were not baked by them but imported with their original packaging, ensuring quality and authenticity for Australian customers who were eager to try the popular treats.
Addressing the drama surrounding the event, the importers reaffirmed that the Crumbl cookies they sold were authentic and that they had taken measures to maintain the quality of the cookies during the importing process. They highlighted the proper storage instructions for the cookies, stating that they followed Crumbl’s guidelines to ensure freshness and taste. While the majority of customers enjoyed the cookies, there were a few influencers who felt that the cookies did not meet their expectations, prompting an apology from the importers who reiterated that, ultimately, they were just cookies.
Despite the controversy and criticism surrounding their cookie resale scheme, the importers remained firm in their stance that they had acted within legal boundaries and had not engaged in any fraudulent activities. They continued to defend their actions by emphasizing their efforts to bring authentic Crumbl cookies to Australia and maintaining the quality of the product during the importing process. While the price and taste of the cookies caused some backlash from customers and influencers, the importers stood by their business decisions and defended the authenticity and quality of the Crumbl cookies sold at the Sydney pop-up store.
