Over the past few years, there has been a significant shift towards hybrid and remote work solutions, with 27 percent of U.S. companies exclusively remote and over half employing hybrid work structures. This shift has led to reduced overhead costs and improved work-life balance for employees, with the hybrid model combining in-office collaboration with remote flexibility. Accor has been at the forefront of this transformation, integrating smart workspaces and services across its global network through brands like Wojo and Mama Works to cater to blended travelers and local professionals who appreciate the flexibility of hybrid work structures.
Accor’s CEO at Wojo, Stéphane Bensimon, discussed how the company integrates high standards in co-working and hospitality to keep up with the latest trends in hybrid and remote work around the world. The shift towards remote and hybrid work has put pressure on companies to attract talent with modern employment structures while creating stimulating work environments. Brands like Wojo and Mama Works offer superior co-working experiences with the Group’s hospitality expertise, catering to a wide range of professionals through private offices, collaborative spaces, and a network of locations around the world.
Mama Works, a coworking brand extension of Mama Shelter under Accor, was launched in 2017 with a focus on creative, community-driven workspaces. Known for its unconventional designs, Mama Works transforms traditional office spaces by blending creativity, comfort, and functionality to create vibrant and engaging workspaces. By embedding co-working spaces in hotels, Accor can cater to local professionals, providing additional perks like on-site restaurants and gym access to create a one-stop shop for individuals looking for a productive yet comfortable work environment.
Accor’s concept of “workspitality” unites its co-working offerings, prioritizing productivity while incorporating the brand’s hospitality excellence. With a focus on well-designed workspaces in prime locations that are easily accessible and connected to the local community, Wojo and Mama Works spaces offer a unique blend of working environment and hospitality experience. Leveraging the service and support of Accor and Ennismore, every location is designed to complement its surroundings and foster social connections among co-workers, creating an engaging work atmosphere.
The holistic approach to “workspitality” at Wojo and Mama Works supports Accor’s core sustainability initiatives, emphasizing corporate social responsibility by optimizing real estate as multi-purpose space to minimize energy waste. Brand tenants at flagship locations only use what they need, contributing to reduced greenhouse gas emissions compared to traditional offices. This sustainable approach has inspired other industries, with partnerships expanding co-working locations beyond Europe and South America, offering convenient, flexible, and productivity-boosting workspaces for individuals and companies.
Accor’s co-working spaces offer convenience and ease of access through the Wojo app, allowing users to book spaces for short durations with flexibility for changing team needs. The focus on beautiful design, ambiance, and hospitality touches not only makes going to work a pleasure but also boosts productivity. With co-working spaces boosting productivity by 16 percent, Accor’s emphasis on the hospitality aspect sets its offerings apart from other co-working spaces, creating an environment where individuals and teams can thrive. To learn more about Accor’s hybrid work and co-working solutions, visit Wojo and Mama Shelter.
