Fairplay Sports Bar in San Diego, California was recently issued a cease-and-desist order from popular fast-food chain In-N-Out Burger over two trademarked menu items – the Double Double and Animal Fries. Despite this legal notice, the sports bar decided to poke fun at the situation and celebrate National Cheeseburger Day on September 18 by posting a marked up and redacted version of the letter on Facebook with the caption “Cease & Desist what you’re doing right now, you’ve got to see this.” The restaurant humorously announced that they had been “officially recognized by Big Burger” and even changed the names of their menu items to Secret Menu Fries and Burger Burger.
Restaurant owner Shane Gerde expressed his flattery at being recognized by In-N-Out and acknowledged that his menu items were inspired by the popular fast-food items, but with a slight twist that makes them unique. He mentioned that the dishes were meant to give guests an idea of what they were ordering without needing a detailed description and that they were a unique take on Southern California classics. Gerde emphasized that Fairplay Sports Bar provided a neighborhood spot where patrons could enjoy these dishes in a different atmosphere than a traditional fast-food chain.
Despite the legal situation, Gerde maintained a positive attitude and expressed no animosity towards In-N-Out Burger. He mentioned that Fairplay was excited to be recognized by the fast-food giant and was happy to change the names of their menu items as requested. The humorously addressed the situation on social media, encouraging customers to try out the renamed menu items with a playful caption that reflected their light-hearted approach to the situation. Fairplay Sports Bar embraced the change, showing their creativity and willingness to adapt their menu to comply with the legal notice.
Fairplay promptly changed the names of their menu items to Secret Menu Fries and Burger Burger to comply with the cease-and-desist order from In-N-Out Burger. While some might have been worried about receiving such a notice, Gerde saw it as an opportunity to have fun and make light of the situation. He highlighted the positive aspects of the experience and expressed his gratitude for being recognized by In-N-Out, emphasizing that they were happy to comply with the request. Fairplay showcased their sense of humor and willingness to adapt, turning a potentially stressful situation into a playful and humorous interaction between the two establishments.
