Bottega Veneta recently gave bean bag chairs a high-fashion makeover at their Milan fashion week show. Originally associated with kids’ rec rooms and daycare centers, the bean bag chairs were featured at the show for celebrity guests to sit on, but are also available for purchase online for up to $10,000. Crafted from luxurious napa leather, the limited edition chairs come in 15 different animal designs, aimed at evoking creativity, wonder, and boundless imagination.
The animal-inspired designs were created by Bottega Veneta’s creative director Matthieu Blazy, who drew inspiration from the story of Noah’s ark. The chairs were intended to create a joyful world filled with friendly companions that make people smile and say ‘Wow.’ Blazy emphasized that the chairs, designed to sit low to the ground, provide a different perspective when seated on them, combining joy and comfort for the user.
While sitting in the front-row of fashion shows is usually uncomfortable, the bean bag chairs at the Bottega Veneta show provided some relief for A-listers. Despite the chairs, some celebrities still looked less than comfy, with Jacob Elordi needing to leave his legs out due to his height and Julianne Moore sitting cross-legged on an “otter” bean bag. The bean bags were designed to complement Bottega Veneta’s new clothing collection titled “WOW!” which featured furry-looking garments, animal motifs, fringed headpieces, tassels, and oversized suiting.
The concept behind the bean bag chairs and the “WOW!” collection was to evoke a sense of creativity, wonder, imagination, and joy in the wearer and viewer. Bottega Veneta focused on creating a whimsical and fantastical world filled with friendly animal companions, drawing inspiration from nature and storytelling elements like Noah’s ark. The chairs aim to provide a unique and comfortable seating experience, combining luxury with creativity in a high-fashion context, aligning with the brand’s aesthetic and vision.
The bean bag chairs becoming a high-fashion accessory at the Bottega Veneta show was a reinvention of a classic item traditionally associated with relaxation and comfort. By incorporating luxurious napa leather, animal designs, and a high price point, the chairs became a statement piece for those looking to add a touch of whimsy and elegance to their space. The chairs were a physical representation of Bottega Veneta’s creative and imaginative approach to fashion, challenging traditional concepts and taking everyday items to new heights of luxury and style.
Overall, the bean bag chairs showcased at Bottega Veneta’s Milan fashion week show represented a blend of luxury, creativity, comfort, and innovation. The chairs added an element of fun and whimsy to the event, offering a unique seating experience for attendees while complementing the brand’s new clothing collection. Through the animal-inspired designs and the inspiration drawn from storytelling elements, the chairs and the collection sought to create a sense of wonder and joy, inviting viewers to embrace their imagination and creativity in a high-fashion context.
