Queen Camilla, the Duchess of Cornwall, is considering becoming the royal family’s first TikTok influencer through her charity, Queen’s Reading Room, which was started during the COVID pandemic as a book club in 2021. The chief executive of the charity, Vicki Perrin, expressed openness to the idea of using TikTok to engage with readers and connect with the growing trend of “BookTok.” Perrin highlighted the importance of promoting the message that books are for everyone, and acknowledged the impact of BookTok in breaking down barriers to reading.
Currently, the Queen’s Reading Room primarily utilizes platforms such as Instagram, Twitter, Facebook, and YouTube to share content related to reading and literature, with a focus on featuring Camilla in various interviews and soundbites. The organization has yet to join TikTok, a platform that attracts a significant number of users in the 18 to 25 age demographic, also known as Gen-Z. This move would align with efforts to modernize the monarchy’s image and reach a younger audience. Entertainment expert Mark Boardman highlighted the potential for Camilla to become a “book influencer” on TikTok, sharing her love for literature and offering insights into her reading preferences to make the royal family more relatable and engaging to younger generations.
The possibility of Queen Camilla joining TikTok could allow the monarchy to connect with new demographics and demonstrate their relevance in today’s digital age. By engaging with platforms that are popular among younger audiences, such as TikTok, the royal family can showcase their values and traditions in a modern and accessible way. Boardman emphasized the importance of presenting polished and well-thought-out content to meet the expectations of audiences on social media. This approach could humanize the royal family members, making them more relatable and relaying a deeper understanding of their interests and hobbies.
Through TikTok, Queen Camilla could share her passion for books and give audiences a glimpse into her personal life, including potential insights into King Charles’s reading preferences. This strategy could help to humanize the monarchy and foster connections with younger generations who are avid users of social media platforms. By leveraging TikTok as a means of promoting literature and engaging with BookTok followers, the royal family can demonstrate their commitment to education, culture, and tradition in a way that resonates with contemporary audiences. This approach would signal a proactive effort to adapt to modern communication trends and ensure continued relevance in the digital landscape.
In conclusion, the potential for Queen Camilla to become the royal family’s first TikTok influencer presents an exciting opportunity to connect with younger audiences and promote a love for reading and literature. By considering TikTok as a platform to engage with BookTok followers and share insights into her personal interests, Camilla can enhance the monarchy’s image and foster connections with new demographics. The shift towards social media engagement reflects a broader effort to modernize the royal family’s communication strategies and demonstrate their commitment to enriching lives through education and culture. Embracing platforms like TikTok represents a natural progression in reaching diverse audiences and ensuring continued relevance and resonance in the digital age.
