New Yorkers will soon have the opportunity to experience the Rainforest Cafe for the first time when the classic theme restaurant opens on the 86th floor of the Empire State Building in October. The announcement of this opening came after a joke by the Empire State Building’s management earlier in the year, teasing the idea of the Rainforest Cafe opening on the iconic skyscraper. The April Fool’s joke generated significant interest and excitement from nostalgic fans, leading to plans for a limited-time pop-up event on the 86th Floor Observatory from October 3 to October 6.
The Rainforest Cafe was created by Queens native Steven Schussler in 1994, who became known for his unique concept that featured animatronic animals, waterfalls, thunderstorms, and misty rainforest scenery. Schussler initially tested his idea by building a mock rainforest in his home, which led to significant attention from authorities due to suspicions of illegal activities. Despite facing financial challenges and eventually selling the business to Landry’s in 2000, Schussler’s vision for the Rainforest Cafe became a beloved brand with a loyal following.
In recent years, the Rainforest Cafe chain has faced closures and challenges, with only 23 locations currently operating under the ownership of Landry’s. However, the brand continues to resonate with nostalgic fans and new followers who are drawn to the unique atmosphere and charm of the Rainforest Cafe. Led by its mascot, the red-eyed tree frog named Cha! Cha!, the brand has seen a resurgence in popularity, with nearly 83,000 followers on Instagram and a dedicated fan base that is eager to support and preserve the Rainforest Cafe experience.
Despite the closures of several locations in the Tri-State area over the years, two full-service Rainforest Cafe locations remain open and continue to attract visitors. The Menlo Park Mall location was featured in the 2009 comedy film “Paul Blart: Mall Cop,” showcasing the iconic rainforest-themed restaurant. Additionally, the Rainforest Cafe in Atlantic City continues to be a popular destination for tourists and locals alike, drawing in crowds from the bustling boardwalk area. As the brand faces challenges and changes, fans remain committed to the unique experience offered by the Rainforest Cafe.
The upcoming pop-up event at the Empire State Building will provide New Yorkers with a taste of the Rainforest Cafe experience, featuring limited edition merchandise and special food offerings. With the event set to take place over four days in October, fans will have the opportunity to relive the nostalgia of the Rainforest Cafe and celebrate the iconic brand’s legacy. Despite its turbulent history and changes in ownership, the Rainforest Cafe continues to hold a special place in the hearts of those who appreciate its whimsical charm and immersive atmosphere.
As fans eagerly anticipate the Rainforest Cafe pop-up at the Empire State Building, the event serves as a reminder of the enduring appeal of this iconic brand. With its rich history, unique concept, and loyal following, the Rainforest Cafe remains a beloved destination for those seeking a one-of-a-kind dining experience. As the brand looks to the future and navigates the challenges of the restaurant industry, its legacy lives on through the memories and experiences of those who have enjoyed the magic of the Rainforest Cafe.
