National Taco Day is now set to be celebrated on the first Tuesday of every October by a decree from Taco Bell and the National Day Calendar. This change was brought about by the California-based food chain in order to align the holiday with the popular concept of Taco Tuesday. This move is set to ensure that the holiday will no longer fall on any day of the week, but will instead always be celebrated on a Tuesday. This shift is not just about changing the date, but also about uniting taco enthusiasts on a grander scale.
The decision to permanently move National Taco Day to the first Tuesday of October was made in collaboration with National Day Calendar founder, Marlo Anderson, who expressed excitement about bringing taco lovers together in a more significant way. This adjustment means that in 2024, the holiday will not occur on Friday, October 4, but instead on Tuesday, October 1, allowing for the “Taco Tuesday of all Taco Tuesdays” to take place. The aim behind this change is to foster a greater sense of community among taco enthusiasts and create a more joyous celebration of the beloved Mexican dish.
Taco Bell took steps to ensure that the term “Taco Tuesday” would be available for use by all. This involved a dispute with Wyoming-based restaurant, Taco John’s, who had a trademark on the phrase. Taco Bell argued that “Taco Tuesday” is a common term that should not be restricted to just one company. Eventually, Taco Bell emerged victorious in the dispute, with the trademark being freed up for broader use. This development paved the way for the National Day Calendar to incorporate the term into the celebration of National Taco Day.
The victory in the dispute over the “Taco Tuesday” trademark was seen by Taco Bell as a win not just for the company, but for all who have a stake in the world of tacos. The liberation of the phrase was viewed as a way to allow for greater inclusivity and enjoyment for everyone involved in the making, selling, eating, and celebrating of tacos. Taco Bell’s Chief Marketing Officer, Taylor Montgomery, asserted that the decision to permanently shift National Taco Day to coincide with Taco Tuesday was a natural and necessary step to enable taco makers and lovers to celebrate the holiday in a bigger and better way each year.
The decision to move National Taco Day to Taco Tuesday represents the culmination of Taco Bell’s efforts to free the “Taco Tuesday” trademark for broader use. The goal was to ensure that everyone could enjoy the phrase and its association with the beloved Mexican dish. Through their advocacy for Taco Tuesday and their passion for celebrating this iconic food item, Taco Bell played a pivotal role in creating a lasting holiday tradition that will bring together taco lovers from all walks of life. This move not only signifies a shift in the date of National Taco Day, but also a shift towards greater unity and camaraderie among enthusiasts of this popular food item.
