In the 2024 election, an organization supporting Donald Trump, Make America Great Again Inc., has made a significant $48 million ad buy in swing states of Arizona, Georgia, and Pennsylvania. The ad campaign focuses on highlighting what it claims are dangerous liberal values held by Kamala Harris, particularly regarding immigration. The ad references a controversial social media post from Harris in 2020, where she encouraged donations to the Minnesota Freedom Fund to help bail out protesters after the death of George Floyd.
The ad campaign also highlights how some of the individuals who were bailed out with Harris’ support were criminals, including a registered sex offender charged with heinous crimes against a child. The ad points out Harris’ shifting positions on important issues and portrays her as dangerously liberal and a threat to America’s safety. The organization aims to capitalize on the momentum against illegal immigration in states like Arizona, where Proposition 314 is being considered to allow police to crack down on illegal immigration.
In Arizona, where illegal immigration has been a significant issue, voters appear to be in support of measures to address the problem. A recent poll found that a majority of Republicans, independents, and even Democrats are in favor of Proposition 314, indicating strong bipartisan support for stricter measures to control illegal immigration. The ad campaign seeks to leverage this support and paint Harris as out of touch with the importance of safety in the country.
CNN polling data suggests that Trump is more trusted than Harris on immigration issues in battleground states, with a notable advantage in Arizona and across other swing states. The ad campaign hopes to exploit this advantage and highlight Harris’ vulnerabilities in the immigration debate leading up to the election. Trump’s focus on immigration issues resonates with his base and could potentially sway undecided voters in key swing states like Arizona, Georgia, and Pennsylvania.
As the election approaches, the ad campaign aims to sway swing-state voters away from Harris by highlighting her history on immigration and criminal justice issues. The portrayal of Harris as dangerously liberal and out of touch with the safety concerns of Americans is a central theme of the ad. By focusing on issues that align with Trump’s strengths and Harris’ weaknesses, Make America Great Again Inc. is betting big on immigration as a key issue that could influence the outcome of the election in November. The $48 million ad buy underscores the organization’s commitment to making a significant impact in the race for the White House.
