Today’s podcast from Skift covers three major topics in the travel industry. Firstly, a growing number of short-term rental hosts are investing in amenities such as pools, hot tubs, and mini golf to differentiate themselves from the competition. The data shows that listings with high-quality amenities tend to have higher revenues and occupancy rates compared to those without. This trend is driven by the desire to attract families, wellness, and adventure travelers who expect high-quality amenities.
Secondly, Saudi Arabia has launched a new tourism campaign called “This Land is Calling” to showcase the country’s attractions to all types of travelers. The campaign aims to highlight the nature, culture, and entertainment options of the kingdom. The video features a solo female traveler as a narrator, signaling that Saudi Arabia is a welcoming environment for female travelers. The campaign, launched in major countries such as the UK, US, France, Italy, and Germany, aims to attract a diverse range of visitors.
Thirdly, the Air France-KLM Group has acquired a roughly 20% stake in SAS Scandinavian Airlines, making it an official shareholder. SAS will join the SkyTeam group of airlines on September 1 after leaving Star Alliance. This move will have implications on loyalty programs, with members of SAS and Air France-KLM’s programs enjoying reciprocal frequent flyer benefits. Passengers will find it easier to buy tickets and connect between flights operated by the airlines, with increased access to 33 destinations in Northern Europe via SAS hubs.
In conclusion, the podcast covers the latest trends in the travel industry, focusing on the amenities arms race among short-term rental hosts, Saudi Arabia’s new tourism campaign targeting all types of travelers, and Air France-KLM’s acquisition of a stake in SAS Scandinavian Airlines. Each of these topics highlights the changing landscape of the travel industry and the strategies adopted by companies to attract more customers and enhance their offerings. Stay tuned for more updates on the evolving business of travel.
