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The Big Mac is getting bigger.
McDonald’s saw its global sales fall for the first time in nearly four years due to inflation and rising prices.
CEO Chris Kempczinski told investors on a recent call that they now have to have a “comprehensive rethink” of their strategy — which appears to include bigger burgers.
Kempczinski shared the first details of the “Big Arch” burger on Monday, a burger with two patties, melted cheese, “crispy toppings” and a “tangy McDonald’s sauce,” Restaurant Business reported.
According to a press release from McDonald’s Canada, the burger also has three slices of white processed cheese, crispy onions, slivered onions, pickles, lettuce and a new Big Arch sauce.
The McDonald’s Portugal website calls the burger “Um verdadeiro Épico Mac” — “a true epic Mac.”
“It’s a quintessential McDonald’s burger with a twist on our iconic, familiar flavors,” he told analysts.
The Chicago-based fast-food chain is testing the Big Arch in three international markets, two of which include Canada and Portugal.
It’s unclear when the burger will make its way to the US, but the plan is to see how well the testing goes prior to rolling it out globally.
However, instead of testing out different bigger burgers around the world, this time McDonald’s is hoping to add this one large burger to its core menu worldwide.
“In the past, you would have seen us try and get after that opportunity in 20 different markets in 20 different ways,” CFO Ian Borden said in March. “And then you don’t have the ability to build a global equity that you can drive at scale.”
