Cowboy hats are becoming a popular accessory for the warmer months, especially after Beyonce released her album “Cowboy Carter,” which quickly became one of Spotify’s most-streamed albums in a single day this year. This trend has been building for a while, with the rise of western-inspired designs on runways like Louis Vuitton and Schiaparelli’s collections, as well as the fuchsia hats seen in last summer’s “Barbie” movie. Trendalytics data shows a 400% increase in interest in cowboy hats compared to a year ago, with Klarna reporting a 331% increase in purchases of rhinestone cowboy hats.
The “coastal cowgirl” aesthetic, featuring cowboy boots and linen garments, was popular last summer, with Beyonce herself wearing a wide-brim hat at the Luar show during New York Fashion Week. Google searches for “cowboy hat” surged by 212% worldwide after Beyonce announced “Cowboy Carter” during the Super Bowl. Now, Beyonce’s influence is leading to a resurgence of western-inspired fashion, with many embracing the “cowgirl couture” look with boots, belts, and bolos.
With news of Lana Del Rey’s upcoming country album, A-listers seen sporting western-style apparel, and artists like Post Malone and Miley Cyrus featured on “Cowboy Carter,” there is a revival of western fashion beyond just hats. Searches for cowboy boots and bolo ties have increased by 163% and 566% respectively, as fans embrace Beyonce’s western-inspired style. The creative director of Boot Barn, Isha Nicole, believes that Western wear is not just a passing trend, but a part of American culture that has a global impact.
Nicole predicts that traditional cowboy hats in red or white will become more popular in the near future. Western fashion is not just a trend, according to her, but an iconic part of American culture that has historical significance. As Beyonce pushes Western influence into the spotlight with her music and fashion choices, there is a renewed appreciation for the cowboy aesthetic and its representation of American heritage.
Overall, the popularity of cowboy hats and western-inspired fashion is on the rise, with influential figures like Beyonce leading the trend. From runway collections to celebrity sightings, the western revival is evident in the fashion world. With the success of “Cowboy Carter” and the buzz surrounding western apparel, it seems that cowboy hats are not just a passing trend but a timeless symbol of American culture that continues to inspire fashion trends today.
