In today’s globalizing world, cultural relevance is key to business success. Ryan Boughan, President and COO of PTTOW!, a community that works with global leaders and major brands, stresses the importance of understanding and adapting to cultural shifts. One main takeaway from their work is the need to foster a culture of continuous learning. By surrounding yourself with people who challenge your beliefs, businesses can stay relevant and adapt to changing cultures.
Another key aspect highlighted by PTTOW! is the importance of bridging generational divides within the workforce. Creating safe spaces for employees to explore change and engaging in real-world conversations with different demographics are crucial for remaining culturally relevant. Additionally, businesses must understand and reflect multi-generational values to stay in tune with changing consumer preferences and trends.
In today’s fast-paced world, exposing yourself to emerging trends is essential for maintaining cultural relevance in business. PTTOW! stresses the need to get out into the world and engage with the demographics you serve to identify the pulse of culture. Boughan emphasizes the impact of sports, music, and fashion on pushing culture forward, highlighting the interconnectedness of these cultural pillars.
The ever-changing nature of cultural trends and expectations can make it tempting for business leaders to ignore them. However, in order to succeed in the 21st century, engaging with culture and keeping up with trends is essential. Businesses must take steps to catch up if they are lagging behind, as their future success depends on their ability to remain culturally relevant in a complex and evolving world.
