Apple’s Worldwide Developers Conference is set to kick off on June 10, with expectations of early looks at iOS 18 and updates for other device software like MacOS, iPadOS, and potential news on generative AI coming to Apple devices. The company has been tight-lipped about new AI features, but competitors like Samsung and Intel have already promoted AI capabilities in their hardware and software this year. Reports suggest that Apple may be in talks with Google to bring its Gemini AI model to iPhones, indicating a potential shift towards more focus on AI in Apple devices.
While Apple did not mention AI in its WWDC press release, it did note that the event will spotlight upgrades coming to VisionOS, the software powering Apple Vision Pro. This mixed reality headset was first revealed at last year’s WWDC 2023 and released earlier this year, pushing the limits of AR and VR. The device’s hefty price of $3,500 led some consumers to wait and see how it develops, so any new features revealed at WWDC 2024 could lead to greater adoption. Apple is once again holding the event in-person at Apple Park, with online streaming options available for those who cannot attend.
The WWDC 2024 announcement comes in the midst of a massive antitrust lawsuit brought by the US Department of Justice against Apple, accusing the tech giant of practices that hinder fair competition. The focus is on how Apple controls the app ecosystem and downgrades connections with non-Apple phones. The lawsuit alleges that Apple has consolidated its monopoly power by making other products worse, not by improving its own products. Apple has denied the accusations, stating that the lawsuit threatens the company’s identity and principles that set its products apart from others. The outcome of the lawsuit could have significant implications for the future of the iPhone and Android devices.
Developers attending WWDC 2024 can expect days of specialized sessions targeted at building software across Apple’s ecosystem, with the event scheduled to wrap up on June 14. The keynote is likely to be delivered by Apple CEO Tim Cook, showcasing upgrades to various software and potentially hinting at new features and technologies in the works. The event will also provide insights into the latest advancements in technology and software development, offering developers a chance to explore new tools and resources.
The rumors of potential AI features coming to Apple devices, including the use of Google’s Gemini AI model on iPhones, indicate a renewed focus on integrating generative AI into Apple products. This move would help the company keep up with competitors who have already promoted AI capabilities in their devices. The combination of advancements in software, hardware, and AI could lead to more innovative and immersive experiences for Apple users. As the tech industry continues to evolve, Apple’s participation in events like WWDC serves as a platform to showcase its latest developments and set the course for future innovations in technology.
