A recent report from Activision reveals that the gaming market is not just dominated by young males, but moms are also actively participating in gaming. The report highlights that 87% of mothers are playing games, with mobile gaming being the most popular choice among them, with 94% of moms regularly playing mobile games. This indicates that there is a significant shift in the gaming demographic, with more moms embracing gaming as a form of entertainment.
For many moms, mobile games offer a convenient and accessible form of entertainment that fits into their busy schedules. Mobile games like Tiler More, Monument Valley, and Homescapes are popular choices for moms as they are cheap, portable, and can be easily interrupted. This flexibility allows moms to play games even when they are taking care of their children or when they have a few minutes of downtime during the day.
The transition to playing mobile games is often influenced by the changes in lifestyle that come with parenthood. Many parents find that they need to switch from playing console games in long sessions to playing mobile games in short bursts due to the demands of caregiving and the need for flexibility in their gaming schedule. This shift in gaming habits is reflected in the types of games that parents are now seeking out and enjoying.
Caregiving responsibilities have a significant impact on the types of games that parents can play, with many parents finding that they need games that are low-stakes and can be played in short time increments. Long cutscenes, online multiplayer games, or games with major consequences for choices made are often not suitable for parents who may be interrupted at any moment. This has led many parents to seek out games that are designed for short, uninterrupted gameplay sessions.
The dismissal of mobile games as casual or wasteful is a misconception that overlooks the value and enjoyment that these games can bring to players. Just like other forms of media that are often denigrated, such as romance novels or poetry, mobile games offer a unique form of entertainment that can be meaningful, relaxing, and enjoyable. It is important to recognize that different types of games cater to different needs and preferences, and that there is value in embracing a diverse range of gaming experiences.
In conclusion, the gaming habits of parents, particularly moms, are influenced by a variety of factors including caregiving responsibilities, time constraints, and lifestyle changes. As the gaming market continues to evolve, it is essential to recognize the value of different types of games and the diverse preferences of players. Mobile games offer a convenient and accessible form of entertainment for many parents, providing a way to relax, have fun, and escape from the demands of everyday life.
