Accor has recently restructured into two divisions: premium mid-scale economy and luxury, in order to operate more efficiently. This reorganization has allowed the company to better focus on different market segments and meet the needs of customers more effectively. Mendes also discussed the impact of the Paris Olympics on tourism and hospitality. While the event is expected to boost tourism and occupancy rates for Accor hotels, there is concern that it may deter some travelers from visiting the French capital. Overall, Mendes anticipates a positive impact on the company from the Olympics.
Accor’s role as a premium partner for the Paris Olympics involves managing the athlete and media villages, which is a significant challenge for the company. Mendes compared this task to opening 150 hotels simultaneously, highlighting the scale and complexity of the operation. Despite the challenges, Mendes is excited about the transformation of the city and its readiness to host the games. He sees the Olympics as an opportunity to showcase Paris’s hospitality and tourism offerings on a global stage, which can have long-lasting benefits for the city and the company.
One of the key topics discussed in the podcast is Accor’s loyalty program, Accor Live Limitless (ALL), which is leveraged to provide unique Olympic-linked experiences for members. This emphasizes the shift towards experiential loyalty programs that offer more than just point accumulation. By offering exclusive experiences related to the Olympics, Accor is able to engage and reward its loyal customer base while enhancing their overall travel experience. This innovative approach to loyalty programs reflects Accor’s commitment to providing value and personalized service to its guests.
Mendes also addressed concerns about high accommodation prices during the Paris Olympics, noting that most room rates are consistent with typical major events. While there may be some impact on pricing due to increased demand, Mendes emphasized that Accor is working to ensure fair and competitive rates for visitors. The company is dedicated to providing a positive and memorable experience for guests during the Olympics, while also maintaining a focus on sustainability and responsible tourism practices. By balancing the needs of guests, the local community, and the environment, Accor aims to create a successful and sustainable event for all stakeholders involved.
Overall, Patrick Mendes, Accor’s CEO for Europe and North Africa, is excited about the upcoming Paris Olympics and the company’s role as an official partner for the event. Accor’s preparations for the Olympics, including managing the athlete and media villages, highlight the company’s commitment to delivering exceptional experiences for guests and supporting the success of the games. With a focus on efficiency, innovation, and customer satisfaction, Accor is well-positioned to capitalize on the opportunities presented by the Olympics and enhance its reputation as a leading hospitality provider in the region. The Paris Olympics are set to be a transformative event for the city, and Accor is ready to play a key role in welcoming visitors from around the world and showcasing the best of Parisian hospitality.
