The L.L. Bean Boat and Tote has become a highly popular and trendy accessory in recent years, with Gen Z style influencers and celebrities alike sporting the canvas carryall. Initially created as an Ice Carrier 80 years ago in Maine, the bag has now evolved to be a versatile and stylish accessory for carrying personal items. Celebrities like Reese Witherspoon and Gwyneth Paltrow have been seen toting the bag around, solidifying its chic status and dubbing the style as “effortlessly cool.”
Sales of the L.L. Bean Boat and Tote have skyrocketed over the past few years, with a 64% increase reported from 2021 to 2023. The bag, which was once used for hauling ice blocks, is now utilized for a variety of daily items including personal devices, groceries, books, yoga mats, and more. The trend of getting the tote embroidered with phrases or catchy terms rather than traditional monogramming has also become popular, adding a unique and personalized touch to the accessory.
Fashionistas have embraced the trend of customizing their L.L. Bean Boat and Tote bags with phrases and words that reflect their personal style or interests. Some opt to brand their bags with luxury designer labels like “Loewe,” while others choose terms like “unbothered,” “full of it,” or “MILF” for a playful and unexpected touch. Social media platforms like TikTok showcase the vast collections of the bags that users have amassed, further fueling the popularity of the trend.
The appeal of the L.L. Bean Boat and Tote lies not only in its stylish design but also in its accessible price point. With prices ranging from $40 to $55 depending on size and features, the sturdy canvas tote is an affordable yet fashionable accessory for many. Monogramming is also available for an additional $8, allowing users to further personalize their bags with their favorite words or phrases in addition to their names or initials.
The trend of customizing and accessorizing the L.L. Bean Boat and Tote has been popularized by influencers and social media accounts like @ironicboatandtote. By adding unexpected and humorous phrases or luxury brand names to the bag, users can inject a sense of playfulness and irony into their everyday style. This trend aligns with a broader shift towards utilitarian and accessible fashion items that still retain a sense of status and style without the designer price tag.
Overall, the L.L. Bean Boat and Tote has become a staple accessory for fashion-forward individuals looking for a versatile and stylish carryall. With its classic design, customizable options, and affordable price point, the canvas tote has captured the hearts of Gen Z influencers and celebrities, making it a must-have item on the streets of New York City and beyond. The trend of customizing the tote with unique phrases and words adds a personal touch to the accessory, allowing users to showcase their individual style and sense of humor.
