The Biden campaign has released a digital ad targeting voters who supported former GOP presidential candidate Nikki Haley, a coalition the campaign is seeking to attract as the general election approaches. The ad features clips of Trump insulting Haley and making dismissive comments about her supporters, with on-screen text urging voters to join the Biden campaign if they supported Haley and feel alienated by Trump.
The ad will target battleground states, particularly suburbs where Haley performed well, and will run on various digital platforms for three weeks. The campaign has been making overtures to Haley supporters and donors since she dropped out of the race, with top campaign officials engaging with members of Haley’s donor network and discussions about future fundraisers for former Haley supporters.
President Biden has also issued a statement welcoming Haley supporters into his campaign, emphasizing the importance of speaking the truth about Trump and highlighting common ground on issues such as democracy, NATO, and the rule of law. The campaign is positioning itself as more aligned with Haley’s values and priorities than Trump’s divisive rhetoric.
This strategic move by the Biden campaign reflects a desire to appeal to Republican and moderate voters who are disillusioned with Trump and seeking a more inclusive and bipartisan approach to governance. By targeting Haley supporters in key battleground states and highlighting shared values, the campaign aims to broaden its appeal and build a diverse coalition of voters heading into the general election.
The ad’s focus on reaching out to Haley supporters aligns with Biden’s broader message of unity and inclusivity, contrasting with Trump’s divisive and hostile rhetoric towards political opponents. By highlighting Trump’s dismissive attitude towards Haley and her voters, the ad aims to show a stark contrast between the two candidates and appeal to voters who are looking for a candidate who can bring people together and work towards common goals.
The Biden campaign’s efforts to attract Haley supporters and donors reflect a strategic approach to expanding its base and appealing to a broader range of voters ahead of the general election. By actively engaging with members of Haley’s network and highlighting shared values, the campaign is positioning itself as a more inclusive and bipartisan alternative to the divisive politics of the past, seeking to build a diverse coalition of supporters to secure victory in November.
