BoxedUp is a startup that was founded by ex-Amazon employees with the goal of helping equipment rental companies set up and run online stores. The company recently raised $2.85 million in a seed funding round, with co-founder and CEO Donald Boone at the helm. Boone previously led a solution architecture team at Amazon and headed up new customer development for Amazon Business. The leadership team at BoxedUp includes co-founder and VP of sales Biagio Sarich, who also has experience in business development at Amazon Business, and CTO Robison Santos, who spent over seven years as a software engineer at Amazon.
Donald Boone describes BoxedUp as the “Shopify for rentals.” The platform aims to help legacy rental industries, such as portable storage, dumpster, and welding, automate manual processes and scale their organizations using e-commerce. The goal is to leverage e-commerce to help businesses in the $300 billion B2B equipment rental industry. The BoxedUp Storefront is a licensing platform that rental equipment companies can use to manage inventory, invoices, orders, and delivery logistics in one place. This tool is designed to streamline operations and help businesses improve their efficiency.
While BoxedUp was founded and is still headquartered in Seattle, Donald Boone has relocated to Atlanta to focus on scaling the company. The startup currently employs eight people, with plans to add two full-time employees in the third quarter of the year. In addition to the recent $2.85 million seed funding round, BoxedUp previously raised $2.3 million in a pre-seed round in March 2022. The latest funding round was led by investors such as Lavrock, Hearst Ventures, Slauson & Co., Collab Capital, and Service Provider Capital.
The team at BoxedUp has deep roots in Amazon, with experience in various aspects of the company’s operations. This background gives them unique insights into the e-commerce space and allows them to tailor their platform to the needs of rental equipment companies. By automating manual processes and providing a centralized platform for managing operations, BoxedUp aims to help businesses in the equipment rental industry improve their efficiency and scale their operations. The company’s focus on e-commerce as a tool for growth sets it apart in the market and positions it as a valuable resource for rental businesses looking to modernize their operations.
As the company continues to grow and expand its team, the focus remains on providing innovative solutions for the equipment rental industry. With a core team of experienced professionals and a track record of successful funding rounds, BoxedUp is poised for further success in the future. By leveraging technology and e-commerce, the company is helping rental businesses adapt to the changing landscape of the industry and position themselves for long-term growth and success. With a clear vision and a strong leadership team, BoxedUp is well-positioned to make a significant impact in the equipment rental industry in the years to come.
