The bridal wear market is experiencing continued growth post-pandemic, with the global market expected to reach $65.6 billion in 2024. Factors driving this growth include an increase in the number of weddings, dynamic market trends, and evolving consumer preferences. Gen Z couples are contributing to the rise in marriages, with a trend towards traditional marriage among certain demographics. Luxury weddings and increased disposable income are also fueling growth in the market.
Consumer preferences in bridal wear and jewelry have shifted towards sustainability, technological integration, minimalist designs, and cultural inclusivity. Brides are increasingly seeking eco-friendly and ethically produced collections, as well as virtual try-on capabilities and augmented reality experiences. Minimalist and gender-neutral designs are gaining popularity, as well as incorporating cultural and contemporary elements. Key players in the market include Allure Bridals, Elie Saab, David’s Bridal, and Monique Lhuillier.
Leaders in the bridal wear market should focus on original design, cultural inclusivity, and sustainability to capitalize on the market trends. Bridal wear companies like David’s Bridal Inc. are expanding their retail footprint to better serve today’s customers. The bridal wear market presents a good opportunity for investment in 2024, with steady growth expected in the industry. Industry leaders should also pay attention to the customs of various cultural weddings to cater to a diverse customer base. Original design is crucial for success in the bridal wear market, as brides prioritize unique and personalized bridal wear and jewelry.
