Ralph Lauren has been announced as the official outfitter for the 2024 U.S. Olympic and Paralympic teams, marking the ninth consecutive year for the designer. Athletes will wear his stylish designs at the Opening and Closing Ceremonies, as well as receive a collection of Villagewear clothing and accessories. The public can also purchase the same patriotic looks, including blazers, tracksuits, and sweaters, starting today. David Lauren, Chief Branding and Innovation Officer of Ralph Lauren Corporation, stated that it is a proud moment for the brand to work with the athletes and be part of such a highly-watched event.
The Opening Ceremony uniform features a navy wool blazer with red and white accents, a striped oxford shirt, tapered jeans, and white bucks. Athletes like BMX Racer Kamren Larsen, who will be competing in the Olympics for the first time, expressed excitement at the dapper look. The Closing Ceremony outfit includes white denim biker pants, a moto-style jacket with “USA” on the chest, and a Polo shirt from the Create Your Own program. Paralympic swimmer Jamal Hill, a bronze medalist at the Tokyo 2020 Paralympic Games, mentioned that racing gear feels on-brand for him.
Ralph Lauren works closely with the athletes and Team USA to select products that make the athletes comfortable while also feeling like ambassadors on a global stage. The brand wants the athletes to feel that they are wearing something special that is a piece of history. All the products are made in America, with fabrics sourced from Colorado and Oregon and assembly done in New York City. The Villagewear collection includes unique pieces like the 100% Recycled Cotton Polo Shirt, designed to have excellent performance qualities while using recycled cotton.
Athletes highlighted the importance of comfort in their clothing choices. Roderick Townsend, a Paralympic gold and silver medalist in Track and Field, mentioned doing a squat test to ensure the jeans are comfortable. The Villagewear collection offers a variety of items that are both stylish and functional, meeting the needs of athletes competing at the highest level. The designs are a mix of classic American style with modern performance features, allowing athletes to feel confident and comfortable during the games. The public can purchase these same pieces to show their support for Team USA and enjoy the same high-quality clothing as the athletes.
