A craft beer company in Milwaukee called MobCraft Beer started taking pre-orders for a new ale called “(not so) Horrible City IPA,” in response to reports that former President Donald Trump criticized Milwaukee as a “horrible city.” The CEO of the brewery, Henry Schwartz, wanted to create a fun and goofy product amidst the tension in politics. Trump pushed back on the reports, stating that he was concerned about crime in the city. A Trump adviser also clarified that the candidate’s words had been mischaracterized, pointing out that he was referring to crime and voter fraud. Schwartz expressed excitement about the upcoming Republican National Convention in July and hoped to change negative perceptions of the city by inviting people to visit Milwaukee and see it for themselves.
The decision to launch the new beer with the slogan was based on the desire to counter the negative comments made about Milwaukee by Trump. The CEO wanted to create a light-hearted product that would emphasize the fun and positive aspects of the city rather than dwell on politics and negativity. By launching this new product, MobCraft Beer is aiming to make a statement and show support for their city while also providing consumers with a unique and playful option. The response from the public to the new ale has been positive, with many pre-orders being placed for the “(not so) Horrible City IPA,” which is expected to be available in early July.
The controversy surrounding Trump’s comments about Milwaukee being a “horrible city” has sparked debate and discussion among residents and politicians. While some view his comments as negative and damaging to the city’s reputation, others believe that he was simply highlighting issues related to crime and voter fraud. The brewery’s decision to launch the new ale with a slogan that references Trump’s comments is seen as a way to create a positive and light-hearted response to the controversy. By emphasizing the fun and quirky nature of the product, MobCraft Beer is hoping to bring attention to the city’s positive attributes and change the narrative surrounding the comments made by Trump.
The upcoming Republican National Convention in Milwaukee is seen as an opportunity for the city to showcase its strengths and attract visitors from around the country. With the launch of the new ale “(not so) Horrible City IPA,” MobCraft Beer is hoping to capitalize on the increased attention and bring a sense of fun and positivity to the event. By inviting people to come and experience Milwaukee for themselves, the brewery is aiming to change any negative perceptions or assumptions that may have been formed based on second-hand information. The CEO’s statement about the convention being more societal than political reflects a desire to focus on the positive aspects of the city and encourage people to see it in a new light.
Overall, the decision to launch a craft beer with a slogan that references controversial comments made by a former president highlights the power of products to send a message and create a conversation. MobCraft Beer’s “(not so) Horrible City IPA” is an example of how businesses can respond to current events in a creative and fun way, while also showcasing their support for their city and community. By taking a light-hearted approach to a serious topic, the brewery is able to engage with customers and create a memorable product that stands out in a crowded market. The positive response to the new ale demonstrates the potential for businesses to make a statement and connect with consumers on a deeper level.
