President Biden’s campaign is targeting former President Donald Trump and his legal issues in a new TV ad, calling him a “convicted felon.” Trump was found guilty of 34 charges of falsifying business records to cover up payments to adult film actress Stormy Daniels to prevent voters from learning of an alleged sexual encounter. The ad, titled “Character Matters,” highlights Trump’s felony convictions, being found liable for sexual abuse and defamation, and the Trump Organization’s fraud in a civil case. This comes just over a week before the first presidential debate and is part of a $50 million ad buy for the month of June.
The ad contrasts Trump’s legal issues with President Biden’s campaign, positioning Trump as a criminal only out for himself, while Biden is portrayed as fighting for families. Despite his convictions, Trump has denied any wrongdoing and has indicated plans to appeal the recent verdicts. Biden’s Communications Director, Michael Tyler, emphasized the focus on reminding voters about Biden’s commitment while Trump continues to prioritize his own interests. The tight race between Mr. Biden and Trump is reflected in recent polls showing them tied nationally and in battleground states.
The ad marks a shift in the Biden campaign’s messaging during Trump’s legal battles. Initially subtle in referencing the trials, the campaign intensified its focus as the trial neared the end. Mr. Biden emphasized the importance of upholding the law and denounced any claims of the verdict being rigged. The campaign has also used fundraising emails to address the conviction, highlighting the unanimous decision of the jury to convict Trump. While Mr. Biden’s campaign has maintained a financial advantage over Trump, the former president’s campaign has seen increased fundraising momentum following the recent legal troubles.
Despite Trump’s convictions, initial reactions from voters did not significantly impact the race, with most indicating it would not affect their vote. However, the same poll showed a slight increase in support from key parts of Mr. Biden’s base after the verdict. The Biden campaign’s approach to highlighting Trump’s legal issues in the ad is part of a broader strategy to contrast the two candidates and emphasize Biden’s commitment to fighting for families. As the 2020 rematch between Biden and Trump remains close, both campaigns are ramping up efforts to win over undecided voters in battleground states leading up to the election.
