Cathleen Anthony, the owner of LifeSpring Home Nutrition in Southern California, has delivered millions of medically tailored meals. Having run her business for three decades, she shares important lessons for entrepreneurs. It is crucial to have multiple backup plans in an ever-evolving world, believe in the purpose and value of your business, establish a supportive network, trust your gut instincts, play an active role in your business, and care for your team.
Anthony emphasizes the importance of having backup plans B through Z, as businesses that fail to pivot quickly often do not survive. It is important to anticipate challenges and changes and be prepared to adapt to them. Believing in the purpose and value of your business is essential to success, as staying true to your vision can help you overcome doubts and competition. Anthony recommends focusing on the good you do and relying on customer testimonials during tough times.
Establishing a supportive and trustworthy network of colleagues, mentors, and vendors can provide valuable support and advice in times of need. This network can help alleviate negativity and overwhelm, in addition to offering a different perspective on challenges. Trusting your gut instincts and intuition is also important, as self-doubt and insecurity can be detrimental to business success. It is crucial to make decisions from a place of confidence and clarity, rather than fear or pressure from others.
Playing an active role in your business, even as it grows and evolves, is essential for maintaining a strong connection to its daily operations and the team. This involvement allows for quality control, real-time training, and an understanding of the business’s dynamics. Taking care of your team is equally important, as happy and well-compensated employees are more likely to contribute positively to the business’s success. Loyalty and hard work from employees can be key to achieving sustainable growth and success.
After 30 years of entrepreneurship, Anthony emphasizes the importance of resilience and adaptability in the face of constant change. By embracing new challenges, fostering a positive culture, and continuously learning and evolving, business owners can set themselves up for long-term success. The lessons shared by Anthony can serve as valuable advice for entrepreneurs looking to navigate the ever-changing landscape of business.
