Brothers Jeremy and Josh Issakharian, hailing from a background that blends Iranian, Jewish, and Texan influences, founded Seven Teas in 2018. The brand, which aims to achieve $7 million in sales by the end of 2024, celebrates the diverse cultural significance of tea. The name “Seven Teas” symbolizes the seven continents and seas, reflecting the global origins of their teas. The brothers, known as the brew brothers, were inspired by their backpacking adventures around the world and the importance of tea in various cultures.
Seven Teas prides itself on sourcing directly from organic tea farms to ensure environmental sustainability and fair labor practices. The company’s original glass collection features intricate artwork that pays homage to the cultural heritage of each tea blend. In addition to the glass collection, Seven Teas recently launched a canned line that offers low-sugar alternatives with flavors like Georgia Peach Iced Tea and Southern Strawberry Lemonade. These two distinct lines cater to different market segments, with glass bottles targeting natural and specialty grocery stores, and cans appealing to mass consumers.
The company has focused on expanding its retail presence and accessibility, currently available in 3,000 U.S. retailers, including Whole Foods. The decision to launch a crowdfunding campaign, form licensing deals, and introduce canned beverages has allowed Seven Teas to reach a wider audience and align with the growing demand for convenience and sustainability. Issakharian emphasized the importance of strategic merchandising to stand out in a competitive tea market, using the “six-foot” rule to capture customers’ attention and enhance visibility.
As a bootstrapped business, Seven Teas has faced the challenges of financial pressure and reliance on personal finances for investment. The brothers highlighted the responsibility of maintaining high standards of quality and integrity in their products, while also bearing the full financial risks associated with full ownership. Despite these challenges, Seven Teas aims to capitalize on the growing U.S. tea market, projected to reach $38.4 billion, with a particular focus on the ready-to-drink tea segment valued at $14.7 billion in 2024. The company plans to continue driving growth within the category by staying true to their commitment to excellence, innovation, and meeting consumer needs.
In 2023, Seven Teas achieved a milestone revenue of $5 million, marking a remarkable 144% growth compared to the previous year. The company has set ambitious goals to reach $10 million by 2025 and grow into a $100 million-dollar business in the future. Issakharian believes that Seven Teas’ dedication to delivering quality products and adapting to the evolving preferences of consumers will drive its success and solidify its position in the market. With a focus on excellence, innovation, and a deep understanding of the cultural significance of tea, Seven Teas is poised for continued growth and influence within the tea industry.
