PopUp Bagels, a popular New York City bagel spot that gained its initial fame on TikTok, has managed to stay relevant and popular even after the buzz from social media died down. The unique concept of the bagel shop, which serves no-frills bagels with crispy crusts and soft crumb centers, has garnered attention from not only regular customers but also investors, including celebrities like Paul Rudd and Michael Strahan. Despite being based in Connecticut, PopUp Bagels has managed to stand out in the crowded field of top-tier New York bagel shops.
From June 12 to June 18, PopUp Bagels is collaborating with The New York Post to create the Big Apple Schmear, a sweet cream cheese spread that captures the essence of New York City. This schmear will feature the childhood favorite caramel apple flavor and will be the perfect accompaniment to a hot bagel from PopUp Bagels. Additionally, customers can purchase souvenirs from the Bodega Breakfast collection to remember their New York moment and show off their love for the beloved bagel spot.
What sets PopUp Bagels apart from other viral food spots is its ability to constantly evolve and introduce new and unique offerings. In addition to their regular spreads like cream cheese and scallion cream, PopUp Bagels launches two limited-time schmears each week, featuring adventurous collaborations with notable pastry chefs and unique flavors like UTZ Cheese Ball cream cheese and Frank’s Red Hot Butter. These collaborations have continued to attract customers, keeping the lines at PopUp Bagels locations consistently long even after their initial social media success.
The ambience at PopUp Bagels locations is described as energetic and vibrant, with employees yelling out “Hot bagels!” every time a fresh batch is ready. The music is loud, the aroma of fresh bagels fills the air, and each visit feels like a party. Despite the small size of the stores, the energy is palpable, and customers are eager to try the latest and most unique schmears on offer. With six permanent locations and plans for expansion, including a new store in New York’s Upper East Side, PopUp Bagels shows no signs of slowing down and continues to delight customers with their innovative take on classic New York bagels.
PopUp Bagels was founded by Adam Goldberg in his Connecticut home during the COVID-19 pandemic and has since become a beloved spot for bagel enthusiasts. The shop has managed to retain its popularity and appeal by staying true to its original concept of serving high-quality bagels with a unique twist. With numerous celebrity investors supporting the brand and the introduction of exciting collaborations like the Big Apple Schmear, PopUp Bagels has solidified its place as one of New York City’s go-to spots for delicious and innovative bagels. Whether you’re a local or just passing through, a visit to PopUp Bagels is sure to be a memorable and satisfying experience.
