Contiki, a travel company primarily focused on young adults, is looking to expand its presence in Asia, Latin America, and Africa in response to evolving travel trends post-pandemic. CEO Adam Armstrong sees the potential to double or triple the business in these new markets, driven by increased demand from Australians and Americans for cost-effective and less congested destinations in Asia. Africa has been a success story for Contiki, particularly among travelers in their late 20s and 30s, while Latin America is still a work in progress.
As Contiki adapts to the post-pandemic travel landscape, the company has made changes to cater to evolving traveler preferences. There was a temporary shift towards longer trips post-pandemic, which is now leveling off. Group sizes are expected to return to pre-pandemic levels by 2024, and younger travelers are requiring more support to integrate into group environments. The role of trip managers has evolved to focus on fostering friendships and helping travelers adjust to group settings.
Contiki plans to invest in AI-powered tools to enhance the travel experience for its customers. Currently, trip managers reach out to travelers two weeks before departure to start a WhatsApp group for pre-trip community building. The company is considering implementing AI tools to improve customer service and offer personalized tour recommendations based on traveler preferences. These technological enhancements are part of Contiki’s efforts to foster a sense of community among its customers.
In terms of sustainability, Contiki has made all of its trips carbon-neutral in 2022 and is working towards decarbonizing its fleet. The company is utilizing HVO fuel for its coaches, leading to a 40% reduction in carbon footprint in Europe. Contiki is also encouraging travelers to use public transit and is developing more “closer to home” trips to promote local travel. Additionally, the company is exploring initiatives to reduce its environmental impact and contribute to a more sustainable future.
Despite the challenges posed by the pandemic, Contiki remains optimistic about the future of travel. The company has seen shifts in traveler behavior, with a trend towards longer trips post-pandemic that is now stabilizing. Contiki is focusing on expanding its presence in new markets while continuing to cater to the evolving preferences of young travelers. By investing in technology, sustainability initiatives, and community-building efforts, Contiki is positioning itself for success in the post-pandemic travel landscape.
