Founder and CEO of Clonefluence, Inc. and Cloned gg, two companies known for helping individuals grow their online presence through networking tactics, shares insights on when musicians should consider hiring a manager. As a former music manager, he provides tips on signs to look for that indicate it might be time to bring a manager on board and how to find the best fit for a music brand.
One of the reasons musicians should consider working with a manager is the overwhelming demands that come with a growing career. As an artist’s popularity increases, so do tasks such as managing bookings, negotiations, and promotional activities. Hiring a manager can help artists focus on their craft while delegating administrative tasks to someone else, allowing them to reclaim time and mental energy.
Another reason to hire a manager is to achieve strategic growth goals. A manager with industry insights, connections, and strategic acumen can help artists scale their reach, expand into new markets, and secure lucrative opportunities. Additionally, a manager proficient in contract negotiation can help artists navigate complex contracts in the music industry, safeguarding their interests and securing favorable terms.
For artists experiencing increased industry interest from labels, promoters, or brands, a manager can act as a gatekeeper, filtering through offers and identifying those aligned with the artist’s vision and goals. If an artist’s career growth starts to plateau, a manager can bring fresh perspectives and strategic direction to reignite momentum. A manager also plays a crucial role in assembling a professional team, orchestrating collaborations between various industry professionals.
When searching for the right manager, artists should look for someone willing to take a fair split, ideally not exceeding 25%. It’s essential to work with someone who shares your work ethic and can match your motivation to be successful. Additionally, a manager should be well-versed in trending topics and social media expertise, helping artists navigate the ever-evolving landscape of the music industry.
Ultimately, the decision to hire a manager should be based on trust. Artists should seek someone whose vision aligns with theirs, understands their aspirations, and respects their artistic integrity. By heeding the signs that indicate a need for a manager, trusting instincts, and looking for indicators of an effective manager, artists can find a collaborator capable of propelling their careers to new heights.
