The latest food trend this summer is “swicy”, a combination of sweet and spicy flavors that is gaining popularity in the food and beverage industry. Market research firm Circana’s adviser, Sally Lyons Wyatt, believes that the spicy trend is here to stay and expects to see more products incorporating these flavors in the near future. Starbucks is one company that has embraced the trend, introducing Spicy Lemonade Refreshers and hot honey-infused beverages on their menu.
Coca-Cola also joined the trend by releasing a spiced variation of its original recipe in response to consumers’ evolving taste preferences. The North America marketing chief noted an increase in interest in spiciness among consumers, leading to the decision to launch the new product. Younger generations, including millennials, Gen Zers, and Gen Alpha, are particularly drawn to bold flavors, according to Circana’s research. The rise in diversity in America and exposure to new ingredients, such as those in Korean cuisine, have also contributed to the popularity of spicy foods.
The stereotype that American palates prefer bland foods is being challenged by the growing interest in spicy flavors. Varchasvi Singh, a food service analyst with Mintel, believes that consumers are increasingly interested in exploring new ingredients and cuisines, leading to a broader appetite for spicy foods. This enthusiasm for bold flavors is not just a passing fad but a long-term trend that is likely to continue in the future, according to Singh.
Consumers can expect to see more spicy products across various grocery store aisles, including frozen foods, drinks, ice cream, and chips. Lyons Watt predicts that spicy flavors will continue to be embraced by consumers of all ages, with a particular emphasis on younger generations. The popularity of bold flavors like spice is driven by consumers’ desire for exciting and innovative food options, as well as exposure to different cultures and cuisines that offer unique flavor profiles.
Overall, the “swicy” trend, combining sweet and spicy flavors, is gaining momentum in the food and beverage industry. Companies like Starbucks and Coca-Cola are introducing new products to cater to consumers’ growing interest in spicy foods. Younger generations, in particular, are gravitating towards bolder flavors, driven by exposure to diverse cuisines and a desire to explore new ingredients. This trend is expected to continue in the future, with more spicy products becoming available in grocery stores and restaurants to cater to consumers’ evolving preferences for exciting and flavorful food options.
