Nikki Reed, 36, revealed in an exclusive interview with Us Weekly that she has shifted her focus from acting to running her multiple companies outside of Hollywood. After working in the entertainment industry for over 15 years, Reed took a hiatus in 2019 to concentrate on her jewelry company, Bayou With Love, and her supplement brand, The Absorption Company, which she launched with her husband Ian Somerhalder in January. Despite feeling creatively fulfilled in her current endeavors, Reed admitted that she still feels a pull to the creative medium and is open to returning to acting for the right project that is personal, meaningful, and intentional.
While discussing her busy schedule as a full-time mom and farmer, Reed stated that she does not have the capacity to take on any more projects at the moment. She expressed her passion for the companies she has built and her desire to continue growing them with Somerhalder. Reed also emphasized her commitment to creating spaces and companies that contribute to making the world a better place, particularly through business practices and how individuals raise their children. She believes that this intersection is where her true passion lies.
Reed’s partnership with Babyganics and their “Oops! I Forgot It Again” campaign aligns with her values of embracing imperfect parenting moments and encouraging outdoor activities for children. The campaign will host pop-ups in New York and Los Angeles to provide parents with essential items they may have forgotten at home for free, while also allowing them to donate excess items. Reed, who relies on a community of hand-me-downs, found the campaign to be relatable and helpful in addressing the inevitable forgetfulness that comes with being a parent. The initiative resonated with her belief in supporting other parents and creating a sense of community within the parenting experience.
In discussing her commitment to making an impact through her businesses, Reed highlighted the importance of authenticity and intentionality in the work she does. She emphasized her desire to create projects that are deeply personal and meaningful, indicating that the right opportunity could bring her back to the world of acting. Despite her current contentment in her career path, Reed expressed openness to exploring new opportunities that align with her values and allow her to continue making a positive impact on the world. Through her partnership with Babyganics, she hopes to contribute to a sense of community and support among parents while promoting outdoor activities and moments of connection with their children.
Reed’s dedication to her businesses, family, and personal values reflects her commitment to creating a fulfilling and purposeful life beyond acting. While she remains open to the possibility of returning to the entertainment industry for the right project, her current focus on building companies that support her passion for making a positive impact on the world is where she finds true fulfillment. By partnering with Babyganics and participating in initiatives that align with her values, Reed continues to inspire others to embrace imperfection, support their communities, and create meaningful connections through their shared experiences as parents and individuals striving to make a difference.
