In Walla Walla, Washington, Riley Clubb, a serial entrepreneur with no coding experience, created Seek, a daily spiritual growth app using low-code and no-code AI tools such as chatGPT. The app was launched on Apple and Google Play last August and has received 500 downloads. Seek provides personalized spiritual lessons generated by an AI-powered spiritual advisor. Users have praised the app for its unique approach to spirituality and its ability to guide them through reflection and meditation.
Clubb, a former MIT Sloan School of Management attendee, had previous experience founding Harvust, an app for farms, before creating Seek. His own recovery journey from alcoholism inspired him to develop an app that focuses on spirituality. He believes that spirituality is a muscle that requires active effort to develop, rather than a simple on/off switch. Through Seek, Clubb aims to help users strengthen their spiritual muscles through personalized lessons from various spiritual traditions.
Seek uses generative AI to create daily spiritual lessons drawn from a collection of 50 books written by spiritual thinkers from six different traditions. The app’s AI-powered spiritual advisor interacts with users, providing lessons tailored to their interests and needs. By leveraging tools like chatGPT and FlutterFlow, Clubb was able to develop Seek without the need for a large team of developers or writers. This streamlined development process allowed him to bootstrap the app and avoid the need for fundraising.
AI technology not only lowered the costs of developing Seek but also opened up opportunities for Clubb to experiment with innovative features. For example, he used an AI art generator and text-to-speech AI to enhance the user experience on the app. Through trial and error, Clubb learned to frame questions effectively when interacting with chatGPT in order to generate high-quality responses. He believes that low-code and no-code tools have the potential to democratize app development and make it accessible to individuals without technical backgrounds.
The success of Seek demonstrates the potential of AI technologies to empower entrepreneurs and creators to bring their ideas to life without traditional coding skills. Clubb’s journey with Seek highlights the importance of continuous learning and experimentation when using AI tools to develop innovative products. With the rapid pace of advancements in AI technology, the future of app development may indeed be more accessible and inclusive, allowing anyone with a vision to create and launch their own digital products.
