The trendiest skincare product right now isn’t a serum or cream, but a drug store balm originally meant for cow udders, sold in a lime green tin. Bag Balm has made its way from dairy farms to the beauty industry, gaining popularity among skinfluencers on platforms like TikTok and earning mentions in Vogue. It has become a go-to product for those looking for a budget-friendly skincare solution, with users like Madison Bailey praising its versatility and affordability as a skincare hack. The product is now being used for a variety of purposes, including soothing chapped lips, dry skin, and even tattoo care.
Originally formulated for cracked and dry cow udders, Bag Balm was created in 1899 as a product for veterinary use only. Over the years, it has evolved to become a versatile skincare product, as well as a remedy for various other purposes like chafing, cuticle care, and even pet paws. The president of the Vermont brand, now called Original Bag Balm, stated that simplicity and versatility are key elements of the brand’s ethos. The company has adapted to changing consumer needs and preferences while maintaining a focus on maintaining the product’s effectiveness and simplicity.
Bag Balm’s journey to becoming a mainstream skincare product began in the 1960s when farmers discovered its benefits for human skin. The brand received increased media attention in the 1980s and began marketing the product for human use, prompting a change in the formula to cater more to human needs. However, the company shifted its marketing approach after being sold to private equity investors, leading to discontinuation of animal-specific products and a stronger focus on human consumers. Despite these changes, Bag Balm remains rooted in its rural heritage, with little disruption to its original formula and production methods.
The product’s association with animals has been a point of contention for some consumers, who may be hesitant to use a balm originally intended for cow udders on their skin. However, for those who have tried it, Bag Balm has become a cult favorite for its effectiveness in repairing and soothing skin. The slugging trend, which involves sealing products into the skin using Bag Balm, has gained popularity among beauty influencers and fans of the product. Celebrities like Shania Twain and Raquel Welch have also endorsed Bag Balm, contributing to its growing popularity.
The rise of social media and online trends has given Bag Balm a new platform to reach consumers, with the brand now boasting a large following on TikTok. Despite this digital presence, the product still maintains a loyal following in the agricultural sector, with many dairy farmers relying on it for their livestock. The nostalgic appeal of Bag Balm, passed down through generations, makes it a household staple for many families. The company’s commitment to simplicity and quality production processes has allowed it to maintain its integrity while adapting to changing consumer attitudes and preferences.
In the ever-evolving world of skincare, Bag Balm stands out as a unique product with humble origins. Its simplicity, versatility, and effectiveness have led to a loyal following across various industries, from agriculture to beauty. As it celebrates its 125th anniversary, Bag Balm continues to be a trusted remedy for a wide range of skin conditions and has cemented its status as a must-have for skincare enthusiasts looking for a budget-friendly and multipurpose solution. Through the support of consumers, influencers, and celebrities, Bag Balm has managed to stay relevant and continue its legacy as a timeless skincare product with roots in rural Vermont.
