Subway has brought back its footlong cookie after a four-month absence due to high demand following its initial release in January. The oversized chocolate chip cookie is part of Subway’s new Sidekick lineup, which also includes items such as a Cinnabon churro and a soft pretzel from Auntie Anne’s. The cookie has been a hit with customers, with Subway selling over 5 million cookies since their debut. Subway has made efforts to revamp its menu and keep up with competitors, including introducing customization options, pushing orders through its app, expanding its international presence, and introducing freshly sliced meats.
Paul Fabre, Subway’s senior vice president of culinary and innovation, expressed excitement over the return of the popular footlong cookie and acknowledged the overwhelming demand for the product. Subway has worked to quickly replenish its cookie supply in order to meet customer demand. The cookie is now available for order on various platforms, including Subway’s website, app, and third-party delivery services like DoorDash and Uber Eats. Customers can also order the cookie in-person at Subway locations.
Subway has faced challenges in recent years, with its US location count continuing to decline. In 2020, Subway closed over 400 restaurants in the US, resulting in its smallest number of US locations since 2005. Despite these setbacks, Subway is working to bounce back with the reintroduction of popular menu items like the footlong cookie. The chain is focusing on adapting its menu, expanding its digital ordering options, and making strategic changes to its offerings in order to attract and retain customers.
The footlong cookie has been a big hit with American consumers since its debut, leading to a surge in demand that caused a temporary shortage of the product. Subway’s decision to re-release the cookie signals its commitment to meeting customer needs and maintaining a strong presence in the fast-food market. By focusing on popular items like the footlong cookie and implementing changes to its menu and operations, Subway aims to boost sales and attract new customers.
Subway’s recent efforts to revitalize its brand and menu offerings have included introducing new menu items like the footlong cookie and expanding its digital ordering capabilities. The chain’s focus on customization, digital ordering, and fresh ingredients reflects its commitment to meeting evolving customer preferences and staying competitive in the fast-food industry. With the return of the footlong cookie, Subway aims to drive sales and increase customer satisfaction while also addressing challenges such as declining restaurant counts.
Overall, Subway’s decision to bring back the footlong cookie highlights the company’s efforts to adapt to changing consumer preferences and revitalize its brand. By reintroducing popular menu items and making strategic changes to its operations, Subway is working to regain market share and attract customers in a competitive fast-food landscape. The return of the footlong cookie is a significant milestone for Subway, demonstrating its ability to respond to customer demand and innovate in response to industry trends.
