The Right Side Broadcasting Network (RSBN) has become a major player in Donald Trump’s MAGA universe, with over 2 million subscribers on YouTube and Rumble. As a loyal herald of Trump, RSBN bypasses traditional media to deliver his message directly to his supporters. Despite accusations of being a pro-Trump propaganda channel, RSBN maintains that it is not affiliated with Trump or his campaign, but simply covers him.
RSBN’s revenue mainly comes from selling ads targeted towards conservative consumers. While the channel has garnered over 305 million views since its launch in 2015, its profitability is tied to Trump’s involvement in politics. The channel has only been profitable during presidential election years, as coverage of Trump rallies generates revenue. However, without Trump in the political spotlight, RSBN’s revenue stream could be at risk.
At a recent Trump rally in North Carolina, RSBN correspondent Brian Glenn highlighted the enthusiasm of rally attendees and their support for Trump. While Glenn did not provide context for some statements, such as Trump facing charges related to the 2020 election, he emphasized the positive reception of Trump among his supporters. Glenn expressed frustration with mainstream media’s negative coverage of Trump and conservatism, suggesting a need for more balanced reporting.
RSBN operates from a suburban home for safety and privacy reasons, after facing threats and security concerns at a previous office location. Seales, the founder and CEO, has contemplated selling the company due to the toxic nature of politics and the toll it has taken on his life. The future of RSBN is uncertain, as its business model is heavily reliant on Trump’s political activities. If Trump’s comeback bid fails, or if he wins and receives global press attention, RSBN’s role as a key platform for Trump coverage may be jeopardized.
Overall, RSBN has carved out a niche in the media landscape by providing unfiltered coverage of Trump to his loyal supporters. While facing criticism for its perceived bias and close alignment with Trump, RSBN maintains that it is an independent channel focused on covering Trump rather than acting as a surrogate for his political ambitions. As the dynamics of the political landscape evolve, the future of RSBN remains uncertain, with potential implications for its business model and continued relevance in the MAGA universe.
